Performance Marketing Leader (Paid Social & Outbound)

ZING (ServiceQUIK Inc.) seeks a Performance Marketing Leader to own paid social and outbound email programs from strategy through optimization, with a focus on growing paid subscribers. This onsite, Denver, Colorado role offers a salary range of USD 80,000 to 150,000 per year and requires a minimum of two years of hands-on experience in paid social and outbound marketing.

Responsibilities

• Lead strategy, account architecture, and daily management of Meta advertising campaigns.
• Plan monthly budgets and scale spend in alignment with CAC and payback targets.
• Design and execute an ongoing creative testing program across hooks, formats, offers, and landing page pairings.
• Build and refine audiences for a B2B SMB buyer, focusing on local business owners.
• Maintain pixel, Conversions API (CAPI), and event-tracking health; diagnose attribution issues.
• Provide weekly reporting on CAC, CPL, ROAS, and lead-to-close performance with actionable recommendations.
• Create and optimize outbound email campaigns directed at small business prospects.
• Own list strategy, segmentation, deliverability, and domain health.
• Write and test email copy, subject lines, and sequences designed to book sales calls.
• Ensure campaigns comply with CAN-SPAM and internal compliance rules.
• Collaborate with the sales team on lead quality, handoffs, and feedback loops.
• Collaborate on landing pages and offers to improve downstream conversions.
• Incorporate learnings from paid and outbound efforts into positioning and messaging.

Requirements

• Minimum 2 years of hands-on paid social experience, directly managing Meta accounts with monthly spend between $100K and $300K.
• B2B experience required, ideally with small business owners as the target.
• Experience marketing websites, digital services, SaaS, or agency services is strongly preferred.
• Proven creative testing ability: you have briefed, launched, and iterated on ad creative personally.
• Experience running cold or outbound email programs at scale, including deliverability management.
• Fluent in funnel metrics such as CAC, LTV, payback period, and blended vs channel-level reporting.
• Comfortable in a fast-moving startup where you own outcomes and not only tasks.

Technologies

• Meta Ads Manager
• Pixel tracking
• Conversions API (CAPI)
• Google Ads
• AI tools for creative production and campaign analysis

Benefits

• Dental insurance
• Health insurance
• Vision insurance

The Role

You will own paid acquisition at ZING, including full responsibility for our Meta ads program—from strategy and audience architecture to creative testing, budget pacing, and reporting—alongside building and operating our outbound email efforts. You will be accountable for how efficiently ad spend converts into paying subscribers. This is a hands-on operator position; you will work daily in Ads Manager, draft and brief creative, analyze performance, and make informed decisions. You will collaborate directly with the founder and the sales team, and your results will be visible to the entire company on a weekly basis.