Growth Manager, Performance Marketing
Job Description
DOSS is seeking a Growth Manager, Performance Marketing to own paid acquisition end-to-end and drive pipeline growth through hands-on execution. This role focuses on scaling what works across Google, LinkedIn, and Meta, with experimentation, measurement, and close collaboration across go-to-market functions.
Key Responsibilities
- Execute a growth plan to generate new opportunities from digital channels.
- Set strategy and run execution across Google, LinkedIn, and Meta, including campaign structure, audience targeting, bidding, budget pacing, creative briefs, ad copy, and landing pages.
- Launch new paid channels from scratch and scale live channels efficiently while protecting CAC and overall efficiency as spend increases.
- Design and run rigorous A/B tests using a clear scientific method, including hypothesis formulation, isolating variables, reaching statistical significance, and converting results into repeatable plays.
- Continuously test across offers, messaging, creative, audiences, and formats.
- Define funnel-stage metrics, instrument tracking to measure them accurately, and use leading indicators to take action ahead of lagging outcomes.
- Partner with product marketing on positioning and messaging, coordinate with sales on lead quality and pipeline feedback loops, and collaborate with design on high-performing creative.
- Maintain clear dashboards and a tight feedback loop with the Director of Growth and VP of Marketing on spend, efficiency, and pipeline contribution.
Requirements
- 5+ years of experience running paid ads across multiple channels.
- Deep, current understanding of Google, LinkedIn, and Meta ad platforms, including managing real budgets across them.
- Experience managing budgets in the $1M+ range.
- Owned and deployed seven-figure annual ad spend with the ability to scale spend without losing efficiency.
- Hands-on operator with a builder mindset, not only strategy.
- Strong experimentation orientation and metrics-driven approach.
- Thorough understanding of leading vs. lagging indicators, how to measure each, and how to set up tracking to do it correctly.
- Conversion-oriented writing and a clear instinct for what drives performance in ad creative and landing pages.
- Scrappy, resourceful, and biased toward action, including launching a v1 quickly and optimizing based on results.
- Team-first mindset.
Technologies
- Meta
- A/B tests
Compensation & Location
- Location: San Francisco, CA (onsite)
- Salary: USD $150,000 - $180,000 per year