Marketing Jobs in Lehi, UT

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Marketing Content Writer

Higginbotham Lehi, UT

Lehi, UT

Today

Full time Marketing Brand Management Campaign Management

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Job Description

Higginbotham is hiring a Marketing Content Writer to develop and publish long-form marketing content across its brands and specialty program business. Working onsite in Lehi, UT, you will collaborate with Digital Marketing and Program Management teams to produce on-brand messaging that supports traffic, engagement, lead generation, and conversion goals, with writing as the central focus.

What you’ll do

Write, edit, and refresh copy for websites, landing pages, blogs, articles, email campaigns, ad copy, print collateral, partner assets, and other marketing materials.
Create clear, audience-focused messaging aligned with brand standards and designed to drive awareness, engagement, and conversion outcomes.
Research and translate insurance concepts, product features, and program differentiators into content for external audiences.
Interview subject matter experts, clients, and program stakeholders to source accurate, credible details for articles and campaign content.
Support content needs for specialty program launches, campaign updates, and ongoing promotional initiatives.
Own the social media content process end-to-end, including ideation, copywriting, graphic and video creation, and scheduling/publishing.
Write and design social posts for platforms such as Facebook, Instagram, TikTok, LinkedIn, and YouTube Shorts across multiple brands and specialty program lines.
Develop post concepts and reusable templates to keep content fresh, on-brand, and efficient to produce at volume.
Create graphics and short-form video or motion content using appropriate design and editing tools.
Schedule and publish content using Agorapulse or native platform scheduling tools, while maintaining an organized content calendar.
Tailor tone, format, and messaging for each platform and target audience instead of repurposing one post for all channels.
Create guest or promotional posts so partner organizations can publish on their own social profiles.
Apply on-page SEO best practices and keyword guidance to improve discoverability and content performance.
Stay current on social trends, platform algorithm updates, formats, and best practices, and bring new ideas to the team.
Use platform-specific best practices, including hashtags, captions, posting cadence, and accessibility, to improve reach and engagement.
Maintain editorial and social content calendars, content priorities, and publication timelines aligned with marketing campaigns.
Review, proofread, and refine content for grammar, clarity, tone, accuracy, and brand consistency.
Monitor performance indicators such as traffic, engagement, search rankings, follower growth, click-through, and conversion signals, and recommend content updates based on insights.
Support A/B testing of post copy, creative, formats, and campaign variations to continually improve results.
Partner with marketers, subject matter experts, designers, and program stakeholders to gather inputs and produce effective content.
Support Digital Marketing with copy for nurture journeys, campaign assets, calls to action, product launches, and A/B testing variations.
Assist with content for sales enablement, external publications, event materials, and other audience-facing communications as needed.
Maintain organized workflows and content calendars across multiple assignments, brands, products, and partners in a fast-paced environment.

Requirements

2–4 years of experience in journalism, reporting, content writing, copywriting, or a related marketing communications role.
Demonstrated experience creating content for blogs, websites, emails, ads, landing pages, or similar long-form formats.
Strong writing, editing, proofreading, and storytelling skills, with the ability to adapt tone and format for different audiences and channels.
Bachelor’s degree in Journalism, Communications, English, Marketing, or a related field (preferred).
Property & Casualty license preferred, or willingness to obtain within a designated timeframe with company support.
Completion of relevant training or coursework as determined by the company upon hire.
Ability to lift twenty-five pounds.
Frequent use of vision to read documents and computer screens; frequent use of hearing and speech to communicate by phone and in person.
Repetitive hand movements, including typing and writing; ability to sit, stand, walk, bend, reach, and stretch as needed.
Occasional travel may be required for client meetings or industry events.

Tools and technologies

Agorapulse
Microsoft Office
Google Workspace
Project management platforms
Canva

Competencies

Ability to Analyze and Solve Problems
Attention to Detail
Communication Skills
Timely Task Completion
Team Collaboration
Client Focus
Dependability
Creative Thinking
Organizational Skills
Adaptability

Notice to recruiters and staffing agencies: Higginbotham Insurance Agency, Inc., and our partners, will not accept unsolicited potential placements from any source other than directly from the candidate or a vendor partner under MSA with Higginbotham. Applications will be accepted until the position is filled.

Equal opportunity employer: This employer is required to notify all applicants of their rights pursuant to federal employment laws.

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