Director of Marketing
Manager
Marketing
Application Support
Brand Management
Business Development
Business Systems
Campaign Management
Communications
CRM
Crm Platform
Design
Digital Marketing
Hubspot
Lead Generation
Marketing Analytics
Marketing Automation
Marketing Materials
Marketing Strategy
Marketing Technology
Program Management
Relationship Management
Reporting and Analytics
Search Engine Marketing
SEO
Social Media
Job Description
The Director of Marketing role at AVISTA SENIOR LIVING MANAGEMENT LLC is responsible for leading digital strategy and lead generation across communities. The position focuses on campaign execution, CRM ownership, and cross-functional alignment with sales and operations to support qualified inquiries and move-ins.
Location and Salary
- Location: Lehi, UT (hybrid)
- Salary: USD 85,000 - 95,000 per year
Core Responsibilities
- Plan, launch, and optimize digital marketing campaigns designed for targeted lead generation across the community network
- Manage and grow the HubSpot CRM, including lead workflows, nurture sequences, segmentation, and performance reporting
- Oversee SEO strategy to strengthen search visibility for each community and for the Avista brand
- Direct social media marketing across platforms to build awareness and generate inquiries
- Guide development of marketing materials and digital assets, partnering with designers or producing content directly
- Track campaign performance and measure lead-to-move-in conversion, reporting results to leadership
- Partner with community sales directors and operations leaders to align marketing activities with occupancy goals
Required Qualifications
- Education: Bachelor’s degree (Marketing or a related field preferred)
- CRM experience: Hands-on experience with HubSpot CRM (required)
- Proven ability to run digital campaigns for lead generation
- Strong analytical skills with comfort making decisions based on campaign data
Preferred Qualifications
- Experience in senior living marketing strongly preferred
- Working knowledge of SEO management and social media marketing
- Exposure to graphic design tools such as Canva or Adobe Creative Suite (or similar)
Technology and Tools
- HubSpot CRM, HubSpot
- Canva
- Adobe Creative Suite
- SEO
- Social media marketing
Benefits
- Competitive Salary
- Monthly Commission Plan
- Medical, Dental, and Vision benefits
- Free Meal Every Day!
- Vacation, Personal Day, Sick Pay, Holidays
- Life Insurance
- 401(k) Savings Plan
- Employee Assistance Program
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