Growth Marketing Manager

Pawgo is seeking a Growth Marketing Manager to drive acquisition for new pet parents and grow pet care service provider participation, while also building retention through loyalty programs. This onsite role in Phoenix focuses on owning a multi-channel funnel from initial awareness through booked appointments, with optimization centered on ROAS and CAC.

You will manage paid and funnel initiatives across multiple audiences, including parents, fleet pals, and service providers. The role combines experimentation, performance reporting, budget ownership, and close coordination with operations, customer support, and product/engineering to improve booking and retention outcomes.

What you’ll do

• Develop and continuously optimize a scalable acquisition strategy across three channels (parents, fleet pals, and service providers) using Meta Ads, Google Ads, TikTok, local lead generation, funnels, and offline channels.
• Build targeted campaigns for high-intent audiences across these audience silos.
• Create test plans and run structured experiments to determine winning combinations of creatives, audiences, offers, and landing pages.
• Implement geofencing and zip-code-based targeting, including local service area optimization.
• Own and manage a monthly marketing budget with clear ROI targets, allocating spend dynamically based on channel performance.
• Track, measure, and report ROAS, CAC, funnel conversion rates, and cost-per-booked-appointment.
• Build weekly dashboards and share insights to support decision-making.
• Collaborate with internal teams or freelancers to produce high-converting creative assets for pet parents.
• Optimize acquisition funnels, including lead forms, landing pages, GoHighLevel automations, and retargeting sequences.
• Coordinate with operations and customer support to align marketing with capacity, service availability, and promotions.
• Partner with grooming operations to match demand with available supply across service areas.
• Work with product/engineering to track new user cohorts, referral flows, and improve the booking experience.
• Partner with operational and tech teams to develop retention and loyalty programs that increase bookings.

Qualifications

• 2-3 years of experience in growth marketing, performance marketing, or customer acquisition.
• Demonstrated success managing multi-channel paid acquisition with clear ROAS and CAC results.
• Strong experience with Meta Ads, Google Ads, GA4, and CRM automation platforms (with GoHighLevel preferred).
• Deep analytical capability, comfortable working with spreadsheets, dashboards, and attribution tools.
• Experience with service-based or marketplace businesses (preferred).
• Ability to work independently, operate at high speed, and iterate quickly based on performance data.
• Ability to create compelling content or source content from.

Tools you’ll use

• Meta Ads, Google Ads, GA4
• CRM automation platforms and GoHighLevel (GHL)

Compensation and benefits

• Base pay: $55,000.00 - $65,000.00 per year
• Performance incentives: based on ROAS / CAC improvements
• Stock options: after Year 1
• Bonus: based on performance
• Employee discount
• Paid time off

How performance is evaluated

• Return on Advertising Spend (ROAS)
• Cost of Acquisition (CAC)
• Cost per Booked Appointment
• Lead-to-appointment conversion rate
• Efficient budget utilization and channel scalability

Job type: Full-time. Work location: In person. Location: Phoenix, AZ (onsite). Minimum experience: 2 years.