Performance Marketing Manager

North.Cloud is scaling its paid acquisition engine and looking for a Performance Marketing Manager to help grow a qualified pipeline. This is an onsite role in Brooklyn, NY where you’ll manage and optimize performance campaigns, improve tracking and conversions, and build structured testing that moves from early learnings to scaled programs.

What you’ll be doing

• Manage and optimize paid acquisition campaigns across Google Ads, LinkedIn, Meta, and other relevant paid channels
• Audit current paid programs and identify opportunities to improve targeting, campaign structure, tracking, creative, conversion rates, and ROI
• Scale paid media budgets responsibly while maintaining clear performance and pipeline goals
• Research, recommend, and test new advertising platforms and acquisition channels aligned to where finance, FinOps, engineering, and cloud infrastructure audiences spend their time
• Build structured testing roadmaps across audiences, messaging, offers, formats, landing pages, and creative concepts
• Write and refine campaign content including ad copy, landing-page copy, headlines, CTAs, email follow-up, and supporting assets
• Develop creative concepts and briefs for static ads, video, social content, landing pages, and other paid assets
• Partner with design and other internal or external resources to bring creative to life
• Build landing pages and campaign experiences that connect paid messaging to buyer outcomes and strong conversion paths
• Partner with sales and product marketing to understand buyer pain points, objections, and language, then translate insights into campaign messaging
• Monitor performance and attribution signals such as CPA, conversion rates, pipeline contribution, and influenced or sourced revenue
• Maintain accurate campaign tracking and reporting across advertising platforms, HubSpot, and web analytics tools
• Use performance data to quickly identify what is working, pause what is not, and prioritize the next testing cycle
• Stay current on new platforms, targeting capabilities, and paid media best practices

What you bring

• 3+ years of experience in growth marketing, paid acquisition, performance marketing, or demand generation, ideally in B2B SaaS
• Hands-on experience managing and optimizing paid campaigns on Google Ads and/or LinkedIn (or similar platforms)
• Experience making allocation, scaling, and efficiency decisions with meaningful paid media budgets
• A track record improving performance with measurable pipeline or revenue outcomes beyond impressions, clicks, or MQLs
• Experience evaluating and testing new platforms, audiences, formats, or acquisition channels
• Strong copywriting skills, with experience creating ad copy and landing-page copy and conversion-focused CTAs
• Strong analytical judgment to define success metrics and isolate drivers even with imperfect data
• Experience scaling spend while holding efficiency, with examples of what changed and why
• Comfort taking a channel from first test to a scaled program, including knowing when to stop
• Ability to brief and direct creative and build landing pages in tools like HubSpot, Webflow, or Unbounce
• Strong HubSpot experience across campaign reporting, attribution, lifecycle stages, and lead routing
• Comfort partnering with sales on lead quality, follow-up, and target-account programs
• Comfort operating in a small, fast-moving team, moving programs from ambiguity to outcomes without dedicated marketing ops or revenue ops support
• Experience building AI workflows or automations into marketing execution, with good judgment on where human review is necessary

Tools you’ll work with

Google Ads, LinkedIn, Meta, HubSpot, Webflow, Unbounce, Figma

Benefits

• Unlimited PTO
• 16 weeks of paid parental leave (birthing parents receive an additional 4 weeks at 50% pay)
• Two company-wide breaks per year: one around Labor Day and one at the end of the year
• Aetna Medical PPO plan with the majority of the premium covered by North
• Dental and vision insurance
• FSA for health expenses and commuter benefits
• 30 day sabbatical every 4 years

Pay

$95,000 to $130,000 USD per year (Brooklyn HQ), depending on experience plus equity.

Nice to have

• Experience marketing cloud infrastructure, FinOps, DevOps, AI, or developer-focused products
• Experience marketing to finance and FP&A audiences alongside technical buyers
• Familiarity with incrementality testing, holdouts, media mix modeling, and attribution beyond last touch
• Experience running paid against review sites and intent data such as G2, 6sense, Demandbase, or Clay
• Hands-on comfort in Figma, with experience producing video or motion creative for paid
• Familiarity with multi-product positioning, particularly platforms with AI-powered products or agents
• Experience at a high-growth startup, especially from Series A through Series D