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Performance Marketing Manager

North.Cloud Brooklyn, NY

Brooklyn, NY

Today

$95k - $130k/yr Full time Manager Marketing Business Development

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Job Description

North.Cloud is scaling its paid acquisition engine and looking for a Performance Marketing Manager to help grow a qualified pipeline. This is an onsite role in Brooklyn, NY where you’ll manage and optimize performance campaigns, improve tracking and conversions, and build structured testing that moves from early learnings to scaled programs.

What you’ll be doing

Manage and optimize paid acquisition campaigns across Google Ads, LinkedIn, Meta, and other relevant paid channels
Audit current paid programs and identify opportunities to improve targeting, campaign structure, tracking, creative, conversion rates, and ROI
Scale paid media budgets responsibly while maintaining clear performance and pipeline goals
Research, recommend, and test new advertising platforms and acquisition channels aligned to where finance, FinOps, engineering, and cloud infrastructure audiences spend their time
Build structured testing roadmaps across audiences, messaging, offers, formats, landing pages, and creative concepts
Write and refine campaign content including ad copy, landing-page copy, headlines, CTAs, email follow-up, and supporting assets
Develop creative concepts and briefs for static ads, video, social content, landing pages, and other paid assets
Partner with design and other internal or external resources to bring creative to life
Build landing pages and campaign experiences that connect paid messaging to buyer outcomes and strong conversion paths
Partner with sales and product marketing to understand buyer pain points, objections, and language, then translate insights into campaign messaging
Monitor performance and attribution signals such as CPA, conversion rates, pipeline contribution, and influenced or sourced revenue
Maintain accurate campaign tracking and reporting across advertising platforms, HubSpot, and web analytics tools
Use performance data to quickly identify what is working, pause what is not, and prioritize the next testing cycle
Stay current on new platforms, targeting capabilities, and paid media best practices

What you bring

3+ years of experience in growth marketing, paid acquisition, performance marketing, or demand generation, ideally in B2B SaaS
Hands-on experience managing and optimizing paid campaigns on Google Ads and/or LinkedIn (or similar platforms)
Experience making allocation, scaling, and efficiency decisions with meaningful paid media budgets
A track record improving performance with measurable pipeline or revenue outcomes beyond impressions, clicks, or MQLs
Experience evaluating and testing new platforms, audiences, formats, or acquisition channels
Strong copywriting skills, with experience creating ad copy and landing-page copy and conversion-focused CTAs
Strong analytical judgment to define success metrics and isolate drivers even with imperfect data
Experience scaling spend while holding efficiency, with examples of what changed and why
Comfort taking a channel from first test to a scaled program, including knowing when to stop
Ability to brief and direct creative and build landing pages in tools like HubSpot, Webflow, or Unbounce
Strong HubSpot experience across campaign reporting, attribution, lifecycle stages, and lead routing
Comfort partnering with sales on lead quality, follow-up, and target-account programs
Comfort operating in a small, fast-moving team, moving programs from ambiguity to outcomes without dedicated marketing ops or revenue ops support
Experience building AI workflows or automations into marketing execution, with good judgment on where human review is necessary

Tools you’ll work with

Google Ads, LinkedIn, Meta, HubSpot, Webflow, Unbounce, Figma

Benefits

Unlimited PTO
16 weeks of paid parental leave (birthing parents receive an additional 4 weeks at 50% pay)
Two company-wide breaks per year: one around Labor Day and one at the end of the year
Aetna Medical PPO plan with the majority of the premium covered by North
Dental and vision insurance
FSA for health expenses and commuter benefits
30 day sabbatical every 4 years

Pay

$95,000 to $130,000 USD per year (Brooklyn HQ), depending on experience plus equity.

Nice to have

Experience marketing cloud infrastructure, FinOps, DevOps, AI, or developer-focused products
Experience marketing to finance and FP&A audiences alongside technical buyers
Familiarity with incrementality testing, holdouts, media mix modeling, and attribution beyond last touch
Experience running paid against review sites and intent data such as G2, 6sense, Demandbase, or Clay
Hands-on comfort in Figma, with experience producing video or motion creative for paid
Familiarity with multi-product positioning, particularly platforms with AI-powered products or agents
Experience at a high-growth startup, especially from Series A through Series D

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