Digital Marketing & Content Specialist – Mortgage & Lending

Hybrid Digital Marketing and Content Specialist role in Burlingame, CA for mortgage and lending, offering USD 25 - 28 per hour with a minimum of 2 years of experience.

Responsibilities

• Plan, launch, and optimize paid campaigns across Google, Facebook, Instagram, LinkedIn, TikTok, YouTube Ads, and emerging platforms
• Build and manage audience targeting, retargeting, and lookalike audiences for QM and Non-QM borrower profiles
• Execute dual funnel campaigns for borrowers and for loan officer recruitment
• Build, clean, and segment contact lists to support outbound calling efforts
• Track KPIs such as cost per lead, conversion rate, and ROAS; adjust spend based on performance
• Monitor algorithm changes and platform policy updates across all channels
• Grow and manage presence on Instagram, Facebook, TikTok, LinkedIn, Little Red Book, and YouTube
• Create and publish short form video content (Reels, TikToks, Shorts) to educate borrowers and build brand trust
• Produce and manage long form YouTube content including explainer videos, loan program overviews, market updates, FAQ series, and agent recruitment spotlights
• Write captions, hooks, and scripts tailored to each platform’s format and audience
• Develop a consistent content calendar spanning organic and paid channels
• Engage with followers, respond to comments, and foster community across platforms
• Collaborate with loan officers to capture authentic video testimonials and success stories
• Repurpose long form YouTube content into short clips, blog posts, and email content
• Monitor trends and jump on relevant moments quickly
• Design and implement multi step drip campaigns (email, SMS, voicemail drops) to nurture leads through the loan pipeline
• Develop and manage direct mail campaigns including design coordination, list segmentation, and delivery tracking
• Mine and re-engage past client databases to surface refinance, purchase, and referral opportunities
• Extract and organize realtor contacts from closing records to build a referral partner pipeline

Requirements

• 2+ years of hands-on paid digital advertising experience across multiple platforms
• Proven ability to create engaging social media content with a focus on short form video
• Experience producing or managing YouTube content, including scripting, recording, editing, or coordinating with editors
• Strong on camera presence or ability to coach others for video content
• Experience with drip campaign platforms such as GoHighLevel, HubSpot, ActiveCampaign, Keap, or similar
• Ability to build, clean, and segment contact lists for outbound campaigns
• Comfort working with CRM data, including pulling reports, extracting contacts, and de-duplicating lists
• Familiarity with video editing tools (CapCut, Adobe Premiere, DaVinci Resolve, or similar)
• Strong copywriting skills for ad copy, email sequences, video scripts, captions, and direct mail
• Self-starter who can juggle multiple campaigns and deadlines with minimal supervision
• Analytical mindset with a data driven approach to decision making

Technologies

• Google Ads
• Facebook Ads
• Instagram
• LinkedIn
• TikTok
• YouTube Ads
• YouTube
• Little Red Book
• GoHighLevel
• HubSpot
• ActiveCampaign
• Keap
• CapCut
• Adobe Premiere
• DaVinci Resolve
• Canva
• Adobe Express
• Photoshop

Benefits

• Competitive base salary plus performance bonuses tied to lead volume and campaign results
• A real marketing budget to execute campaigns
• Direct access to leadership with fast decision making and minimal red tape
• Opportunity to build and own the marketing function as the company scales
• Health benefits and a supportive team culture
• Flexible schedule

Target Audiences

• Borrowers seeking conventional QM loans for purchase, refinance, or HELOC
• Borrowers needing Non-QM solutions such as bank statement, DSCR, foreign national, asset depletion, and more
• Licensed loan officers seeking a better brokerage or lender to grow their career
• Real estate agents and referral partners from past closing relationships