Digital Marketing Associate

Responsibilities

• Plan, execute, and optimize digital campaigns across Google and LinkedIn channels
• Lead marketing automation efforts including email programs, lead nurturing workflows, audience segmentation, and CRM integration
• Oversee the CRM and marketing automation platforms to ensure alignment and efficiency
• Utilize AI tools to enhance efficiency in content creation, campaign execution, reporting, and workflow automation
• Assess campaign performance and key metrics such as ROI, lead generation, website traffic, and customer engagement
• Develop and manage SEO and SEM initiatives to improve search visibility and content optimization
• Maintain company websites and social channels including Facebook, YouTube, and LinkedIn
• Create creative assets such as digital ads, graphics, brochures, and other marketing collateral
• Collaborate with leadership and cross-functional teams on campaign concepts, messaging, and strategic marketing initiatives
• Handle special projects and additional duties as assigned

Requirements

• Bachelor’s degree in marketing, communications, or a related field preferred
• 3+ years of experience in digital marketing, creative marketing, brand management, or related roles
• Strong background in media campaigns, marketing automation, and analytics
• Experience managing websites, CMS platforms, and a range of digital marketing tools
• Proficiency with design and creative tools such as Adobe Creative Suite and Canva
• Solid understanding of SEO, SEM, website optimization, and digital marketing best practices
• Experience working with CRM systems
• Familiarity with AI platforms is preferred
• Ability to work independently with minimal supervision while collaborating across departments
• High attention to detail and strong project management capabilities
• Excellent organizational skills with the ability to manage multiple projects and shifting priorities
• Professional demeanor and effective written and verbal communication skills
• High level of diligence and the ability to work well both independently and in a team

Technologies

• Google
• LinkedIn
• Facebook
• YouTube
• Adobe Creative Suite
• Canva
• CMS platforms
• CRM systems
• AI platforms
• AI tools

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Life insurance
• Paid time off
• Vision insurance

Application questions

• Do you have experience with Lead Generation?
• Do you have any CRM platform experience?