Digital Marketing Specialist
Job Description
Full-time Digital Marketing Specialist role supporting three brands, with remote or hybrid work options, for Bullseye Industries Inc. based in Juneau, Wisconsin.
Responsibilities
- Develop and publish content calendars for websites, email campaigns, and social media channels.
- Create marketing assets including graphics, digital ads, and videos.
- Apply video editing skills using Adobe Premiere Pro as needed.
- Plan, manage, and optimize paid search campaigns via Google Ads.
- Implement basic SEO practices to boost organic traffic.
- Track performance analytics, interpret data, and report on key KPIs.
Requirements
- Minimum of 2 years in digital marketing roles.
- Strong graphic design capabilities with Adobe Creative Suite or Canva.
- Proficiency in Adobe Premiere Pro.
- Knowledge of Google Ads and foundational SEO concepts.
- Excellent writing skills and ability to multitask effectively.
Technologies
- Adobe Premiere Pro
- Adobe Creative Suite
- Canva
- Google Ads
- Google Analytics 4
- Mailchimp
- HubSpot
Compensation
- USD 60,000 - 65,000 per year
Benefits
- Competitive pay and benefits
- Flexible schedule with remote or hybrid options
- Opportunity to shape marketing for three unique brands
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
Nice to have
- Experience with email automation (Mailchimp or HubSpot)
- Experience with Google Analytics 4 and A/B testing
- Interest in outdoor, real estate, or industrial markets
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