Marketing Jobs in Golden Valley, MN

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Marketing & Content Specialist

Manufacturers Alliance Golden Valley, MN

Golden Valley, MN

Today

$70k - $75k/yr Full time Marketing Business Development Campaign Management

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Job Description

The Marketing & Content Specialist at Manufacturers Alliance will support demand-generation through campaign development, conversion-focused website work, and the creation of marketing communications. The position also oversees administrative and creative operations for podcasts and webinars, with reporting lines to the President & CEO.

Location and Work Setup

Golden Valley, MN 55426
Hybrid remote arrangement

Compensation

USD 70,000 - 75,000 per year

Role Summary

This role is focused on developing and executing lead-generating campaigns, producing marketing communications, and managing podcast and webinar administration. Core activities include conversion optimization, building testimonials and case studies, managing sponsorship opportunities, and maintaining performance metrics tied to demand generation.

Key Responsibilities

Develop and execute campaigns to build awareness and generate leads
Create and continually improve marketing communications across channels including email, social, flyers, and direct mail
Optimize website pages to improve conversions
Handle the administrative and creative elements of podcasts and webinars
Coordinate and collect customer testimonials and case studies
Manage sponsorships including Awards, Mega Meeting, Super Social, and Industry Ally
Set up and support sales events and speaking engagements
Design and manage voice of the customer surveys
Measure and maintain performance metrics for demand-generation activity
Complete other duties and improvements as assigned

Required Education and Experience

Bachelor’s degree in marketing or business (required per listing; “preferred” also noted)
7+ years of experience in marketing or demand generation

Additional Requirements

Required experience with WordPress and Canva
Experience with Email Marketing and Social Media using ActiveCampaign and Metricool
Experience using GarageBand and Final Cut Pro for audio and video editing
Manufacturing or related industry experience preferred

Reporting

The role reports to the President & CEO.

Tools and Technologies

WordPress
Canva
ActiveCampaign
Metricool
GarageBand
Final Cut Pro

Benefits

401(k)
Health insurance
Paid time off

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