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Manufacturers Alliance

Marketing & Content Specialist

Manufacturers Alliance
Golden Valley, MN $70k - $75k/yr Full time Posted 5d ago
Marketing Business Development Campaign Management Channel Management Communications Content Marketing Coordinator Design Tools Digital Marketing Email Marketing Event Management Lead Generation Management Marketing Analytics Marketing Automation Marketing Collateral Marketing Materials Program Management Project Management Reporting and Analytics Social Media
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Job Description

The Marketing & Content Specialist at Manufacturers Alliance will support demand-generation through campaign development, conversion-focused website work, and the creation of marketing communications. The position also oversees administrative and creative operations for podcasts and webinars, with reporting lines to the President & CEO.

Location and Work Setup

  • Golden Valley, MN 55426
  • Hybrid remote arrangement

Compensation

USD 70,000 - 75,000 per year

Role Summary

This role is focused on developing and executing lead-generating campaigns, producing marketing communications, and managing podcast and webinar administration. Core activities include conversion optimization, building testimonials and case studies, managing sponsorship opportunities, and maintaining performance metrics tied to demand generation.

Key Responsibilities

  • Develop and execute campaigns to build awareness and generate leads
  • Create and continually improve marketing communications across channels including email, social, flyers, and direct mail
  • Optimize website pages to improve conversions
  • Handle the administrative and creative elements of podcasts and webinars
  • Coordinate and collect customer testimonials and case studies
  • Manage sponsorships including Awards, Mega Meeting, Super Social, and Industry Ally
  • Set up and support sales events and speaking engagements
  • Design and manage voice of the customer surveys
  • Measure and maintain performance metrics for demand-generation activity
  • Complete other duties and improvements as assigned

Required Education and Experience

  • Bachelor’s degree in marketing or business (required per listing; “preferred” also noted)
  • 7+ years of experience in marketing or demand generation

Additional Requirements

  • Required experience with WordPress and Canva
  • Experience with Email Marketing and Social Media using ActiveCampaign and Metricool
  • Experience using GarageBand and Final Cut Pro for audio and video editing
  • Manufacturing or related industry experience preferred

Reporting

The role reports to the President & CEO.

Tools and Technologies

  • WordPress
  • Canva
  • ActiveCampaign
  • Metricool
  • GarageBand
  • Final Cut Pro

Benefits

  • 401(k)
  • Health insurance
  • Paid time off

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