Digital Marketing Specialist

Grow the digital engine behind Bigos Management’s online presence across multiple communities. This hybrid role is built for someone who enjoys keeping websites, listings, and tracking accurate while helping turn marketing data into better performance. You will manage key pieces of the digital workflow, from CMS updates and SEO tags to attribution, reputation management, and paid campaign QA.

What you’ll do

• Support paid search and paid social campaigns across all communities, including implementation and ongoing monitoring in partnership with the Marketing Manager.
• Manage integration between the Content Management System and paid advertising websites.
• Own attribution tracking for phone, email, and business listings, including UTM tracking and implementation, partnering with the Performance Marketing Specialist to inform watch list and focus call properties.
• Collaborate with the Marketing Manager on monthly targeted advertising budgets, tracking spend with Operations to help ensure budgets remain on track.
• Partner with the Sr. Brand & Content Specialist to create and refine blog content that aligns with community lifestyle and resonates with the target audience.
• Optimize and evaluate blog SEO performance, using insights to adjust topics, keywords, and updates to existing content.
• Work with the Social Media & Marketing Coordinator to amplify content across social media platforms.
• Support consistent engagement by participating in content brainstorming and aligning with the editorial calendar maintained by the Sr. Brand & Content Specialist.
• Own CMS management across all property websites, including content updates, photography, leasing specials, widgets, interactive maps, new features, and other site-level changes.
• Manage SEO tags, metadata, and on-page optimization, coordinating with SEO partners to implement recommendations and strengthen organic visibility.
• Use SOCi to review SEO performance and search quality scores across communities, flagging trends and opportunities to the Marketing Manager and Performance Marketing Specialist.
• Execute nudge marketing updates after pricing calls to keep website content aligned with current availability and pricing strategy.
• Conduct regular website audits to ensure accuracy, completeness, and alignment with brand standards.

Listings, reputation, and conversion support

• Manage digital assets used across websites, listings, and digital channels, coordinating with the Social Media & Marketing Coordinator for the photo and video library.
• Partner with the Performance Marketing Specialist on website and conversion optimization for watch list and focus call properties while maintaining other community sites.
• Update and monitor business listings, Google Business Profiles (GBP), and ILS feeds, keeping hours, photos, and amenities current.
• Audit listings/GBP/ILS feeds to verify names, addresses, and phone numbers, correcting discrepancies and tracking resolution.
• Maintain consistency between listings, property websites, and call tracking to support accurate attribution and search visibility.
• Own online reputation management across the portfolio using SOCi, monitoring reviews across platforms.
• Oversee the review response process in SOCi, working with site teams to ensure timely, on-brand, and Fair Housing compliant responses, and provide guidance when needed.

Campaign operations and reporting

• Attend regular Pricing and Revenue Management calls as the digital marketing representative, providing website and digital channel context to support leasing strategy.
• Monitor vacancy trends across the portfolio and proactively flag properties with notable availability increases or traffic slowdowns.
• Ensure digital channel data supports action plans and lead generation strategies for watch list and focus call properties.
• Manage, assign, and respond to Zendesk tickets so requests are routed and resolved in a timely manner.
• Perform QA on campaigns prior to launch, verifying links, tracking, UTMs, and creative accuracy.
• Monitor and report website traffic, reputation efforts, search standings, attribution data, and other marketing metrics as needed.
• Use analytics tools to drive insights and support data-driven decisions.

What you bring

• Bachelor’s degree in Business Administration, Marketing, Communications, or a related field (preferred).
• 2+ years of experience in digital marketing or a related field (multi-family housing or hospitality experience preferred).
• Experience managing and leading SEO/SEM and social media.
• Highly creative approach to identifying target audiences and building digital campaigns that motivate, inform, and educate.
• Strong attention to detail, with the ability to audit large volumes of data and listings accurately.
• Ability to maintain website accessibility and legal compliance by applying ADA and WCAG standards and Fair Housing guidelines to web content, images, and digital advertising.
• Decision-making, problem-solving, and time management skills, with the ability to handle multiple projects and self-direct.
• Strong communication skills in English, both written and oral, and the tact to work effectively with coworkers and the public.
• Knowledge of marketing software, content management systems, attribution and UTM tracking, SEO tools, and marketing analytics tools.
• Yardi SiteManager experience highly preferred; Canva experience preferred.

Tools you’ll work with

• Content Management System, SOCi, UTM tracking, SEO tags, Google Business Profiles (GBP), ILS feeds
• Zendesk, ADA, WCAG, Fair Housing guidelines, Yardi SiteManager, Canva
• Analytics tools

Compensation and benefits

Hiring pay range: $60,000 - $75,000 per year.

• Competitive benefit package including an HSA employer contribution, with benefits starting the 1st of the month after hire.
• 401(k) Plan with employer match.
• Ten paid holidays, with no waiting period for holiday pay.
• Generous Paid Time Off (PTO) and rollover options.
• Volunteer Time Off (VTO) plus additional company sponsored volunteer opportunities.
• Company paid benefits including Life Insurance, Short Term and Long Term Disability.
• Employee Assistance Program (EAP).
• Educational Assistance options.
• Rent discount.
• Life Time Fitness Membership discount.

Location and work setup

Golden Valley, Minnesota (hybrid work option available; must be based locally).

Physical demands and work environment

• Ability to work in a standard office setting, use standard office equipment, and maintain attention to detail despite interruptions.
• Ability to lift and carry items up to 20 pounds.
• Ability to read printed material and a computer screen; ability to hear and speak to communicate in-person and over the telephone.
• Ability to navigate properties/buildings as required, including climbing stairs and walking hallways and common areas.

Work environment: Office working conditions with a hybrid work model.