Marketing Jobs in Lubbock, TX

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7d ago

Digital Marketing Specialist

Glasheen, Valles & Inderman, LLP Lubbock, TX

Lubbock, TX

7d ago

$50k - $85k/yr Full time Marketing Analytics Campaign Management

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Job Description

Glasheen, Valles & Inderman, LLP is seeking a data-driven Digital Marketing Specialist to steer the firm’s online growth from its Lubbock, Texas office. This role combines strategic leadership with hands-on management of PPC, SEO, and web performance analytics, translating data into actionable growth plans that drive signed cases.

Responsibilities

Campaign Management: Build, launch, and optimize high-budget PPC initiatives across Google Ads, Bing Ads, and Local Service Ads.
Lead Quality Optimization: Prioritize conversion-rate optimization and lead quality to drive signed cases.
SEO & Analytics: Conduct technical SEO audits and monitor performance with Google Analytics, call-tracking software, and internal tools.
Reporting: Produce actionable, leadership-facing reports that translate complex metrics into clear business insights.
Creative Collaboration: Develop and test ad copy and landing pages that connect with potential clients.

Requirements

Proven Experience: At least 2 years in Search Engine Marketing (SEM) and Paid Search (PPC).
Platform Expertise: Deep proficiency with Google Analytics, Google Ads, Bing AdCenter, and Google Local Service Ads.
Data Literacy: Advanced MS Excel skills and experience using analytics tools to track multi-channel attribution.
Strategic Thinking: Ability to identify and resolve performance bottlenecks quickly in a deadline-driven environment.
Attention to Detail: Strong organizational and project-management skills; managing sizable budgets requires precision.
Communication: Ability to clearly articulate marketing strategy and performance results to non-technical stakeholders.

Technologies

Google Analytics
Google Ads
Bing AdCenter
Google Local Service Ads
Call-tracking software
MS Excel
CRM integration
Google Business Profile

Benefits

401(k)
Health insurance
Paid time off

Job Type

Full-time

Pay

$50,000 to $85,000 per year

Work Location

Onsite in Lubbock, Texas

Preferred Skills

Experience with high-CPA industries
Familiarity with call tracking and CRM integration
Understanding of localized search strategies and Google Business Profile optimization

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