Digital Marketing Specialist

Glasheen, Valles & Inderman, LLP is seeking a data-driven Digital Marketing Specialist to steer the firm’s online growth from its Lubbock, Texas office. This role combines strategic leadership with hands-on management of PPC, SEO, and web performance analytics, translating data into actionable growth plans that drive signed cases.

Responsibilities

• Campaign Management: Build, launch, and optimize high-budget PPC initiatives across Google Ads, Bing Ads, and Local Service Ads.
• Lead Quality Optimization: Prioritize conversion-rate optimization and lead quality to drive signed cases.
• SEO & Analytics: Conduct technical SEO audits and monitor performance with Google Analytics, call-tracking software, and internal tools.
• Reporting: Produce actionable, leadership-facing reports that translate complex metrics into clear business insights.
• Creative Collaboration: Develop and test ad copy and landing pages that connect with potential clients.

Requirements

• Proven Experience: At least 2 years in Search Engine Marketing (SEM) and Paid Search (PPC).
• Platform Expertise: Deep proficiency with Google Analytics, Google Ads, Bing AdCenter, and Google Local Service Ads.
• Data Literacy: Advanced MS Excel skills and experience using analytics tools to track multi-channel attribution.
• Strategic Thinking: Ability to identify and resolve performance bottlenecks quickly in a deadline-driven environment.
• Attention to Detail: Strong organizational and project-management skills; managing sizable budgets requires precision.
• Communication: Ability to clearly articulate marketing strategy and performance results to non-technical stakeholders.

Technologies

• Google Analytics
• Google Ads
• Bing AdCenter
• Google Local Service Ads
• Call-tracking software
• MS Excel
• CRM integration
• Google Business Profile

Benefits

• 401(k)
• Health insurance
• Paid time off

Job Type

Full-time

Pay

$50,000 to $85,000 per year

Work Location

Onsite in Lubbock, Texas

Preferred Skills

• Experience with high-CPA industries
• Familiarity with call tracking and CRM integration
• Understanding of localized search strategies and Google Business Profile optimization