This position is no longer accepting applications
Closed on June 12, 2026.
Digital Marketing Specialist
Marketing
Analytics
Campaign Management
Channel Management
Digital Marketing
Google Ads
Lead Generation
Local Seo
Marketing Analytics
Paid Advertising
Reporting and Analytics
Search Engine Optimization
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Job Description
Glasheen, Valles & Inderman, LLP is seeking a data-driven Digital Marketing Specialist to steer the firm’s online growth from its Lubbock, Texas office. This role combines strategic leadership with hands-on management of PPC, SEO, and web performance analytics, translating data into actionable growth plans that drive signed cases.
Responsibilities
- Campaign Management: Build, launch, and optimize high-budget PPC initiatives across Google Ads, Bing Ads, and Local Service Ads.
- Lead Quality Optimization: Prioritize conversion-rate optimization and lead quality to drive signed cases.
- SEO & Analytics: Conduct technical SEO audits and monitor performance with Google Analytics, call-tracking software, and internal tools.
- Reporting: Produce actionable, leadership-facing reports that translate complex metrics into clear business insights.
- Creative Collaboration: Develop and test ad copy and landing pages that connect with potential clients.
Requirements
- Proven Experience: At least 2 years in Search Engine Marketing (SEM) and Paid Search (PPC).
- Platform Expertise: Deep proficiency with Google Analytics, Google Ads, Bing AdCenter, and Google Local Service Ads.
- Data Literacy: Advanced MS Excel skills and experience using analytics tools to track multi-channel attribution.
- Strategic Thinking: Ability to identify and resolve performance bottlenecks quickly in a deadline-driven environment.
- Attention to Detail: Strong organizational and project-management skills; managing sizable budgets requires precision.
- Communication: Ability to clearly articulate marketing strategy and performance results to non-technical stakeholders.
Technologies
- Google Analytics
- Google Ads
- Bing AdCenter
- Google Local Service Ads
- Call-tracking software
- MS Excel
- CRM integration
- Google Business Profile
Benefits
- 401(k)
- Health insurance
- Paid time off
Job Type
Full-time
Pay
$50,000 to $85,000 per year
Work Location
Onsite in Lubbock, Texas
Preferred Skills
- Experience with high-CPA industries
- Familiarity with call tracking and CRM integration
- Understanding of localized search strategies and Google Business Profile optimization
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