Bilingual Digital Marketing Specialist

This in-house role supports a personal injury law firm in Colorado by running bilingual digital marketing efforts across SEO, paid search, analytics, social advertising, and short-form video production in both English and Spanish.

Location and Work Setup

Lakewood, CO (Hybrid) with work location listed as Lakewood, CO 80215.

Compensation

USD 70,000 - 80,000 per year

Experience Level

Minimum of 2 years of professional digital marketing experience.

Role Responsibilities

• Develop, implement, and manage SEO strategies for English- and Spanish-language websites and content.
• Perform keyword research, competitive analysis, technical SEO analysis, and content optimization.
• Find opportunities to improve organic rankings, website traffic, lead generation, and conversion rates.
• Optimize pages and content using on-page SEO elements such as blog content, metadata, and internal linking.
• Develop and execute local SEO strategies.
• Monitor rankings, organic traffic, conversions, and other key performance indicators.
• Use SEO tools to diagnose issues, identify opportunities, and measure campaign performance.
• Create, manage, optimize, and analyze paid search campaigns in both English and Spanish.
• Run paid campaigns through Google Ads and Microsoft Advertising (Bing Ads).
• Build ad groups, write ad copy, manage negative keywords, and optimize bids and budgets.
• Develop landing-page and conversion strategies to improve lead quality and return on ad spend.
• Test advertisements, keywords, audiences, landing pages, and campaign strategies on an ongoing basis.
• Provide regular reporting and recommendations based on campaign results.
• Use Google Analytics to monitor website traffic, user behavior, conversions, and marketing performance.
• Set up and track conversion tracking and relevant key performance indicators.
• Analyze marketing data and translate findings into actionable recommendations.
• Produce recurring reports covering SEO performance, paid search performance, website results, lead generation, and advertising outcomes.
• Use tools such as Semrush and other SEO and marketing platforms to research, monitor performance, and identify opportunities.
• Create and manage digital advertising creative for social media platforms.
• Develop social media content in English and Spanish, and recommend improvements based on performance.
• Plan, script, shoot, edit, and produce short-form video for social media and digital advertising.
• Create video concepts aimed at educating prospective clients, promoting services, and driving engagement.
• Coordinate video production with attorneys and other firm team members.
• Create videos in both English and Spanish when appropriate.
• Edit video assets, including audio, graphics, captions, and other elements for use across social media and digital advertising.

Required Qualifications

• At least 2 years of professional digital marketing experience in the personal injury industry.
• Fluency in English and Spanish with strong written and verbal communication in both languages.
• Proven experience with SEO and digital marketing focused on lead generation.
• Hands-on experience managing Google Ads and Bing/Microsoft Advertising campaigns.
• Strong working knowledge of Google Analytics.
• Strong working knowledge of SEO tools, including Semrush or comparable platforms.
• Experience with keyword research, competitive analysis, on-page SEO, technical SEO, and performance reporting.
• Experience creating and optimizing paid search campaigns in both English and Spanish.
• Experience creating digital advertising and social media content.
• Experience producing and editing video for social media and/or digital advertising.
• Strong analytical and problem-solving skills.
• Ability to manage multiple projects, prioritize deadlines, and work independently.
• Excellent attention to detail and ability to analyze marketing performance data.

Tools and Technologies

• English, Spanish
• SEO tools
• Google Ads
• Microsoft Advertising
• Bing Ads
• Google Analytics
• Semrush
• Google Tag Manager
• Meta advertising
• WordPress

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Application Details

Application deadline: Applications will be accepted until the position is filled.

To Apply

Please submit your résumé and a brief description of your personal injury digital marketing experience, including examples of SEO, Google/Bing Ads, analytics, and video or social media work.

Preferred Qualifications

• Experience with local SEO for law firms or other location-based businesses.
• Experience with personal injury lead generation and legal marketing.
• Experience with Google Tag Manager and conversion tracking.
• Experience with Meta advertising and other social media advertising platforms.
• Experience with content management systems such as WordPress.
• Experience with graphic design and digital creative tools.
• Familiarity with legal advertising and ethical considerations applicable to attorney advertising.
• Experience producing on-camera or attorney-focused video content.
• Experience developing marketing campaigns targeting Spanish-speaking consumers.