Digital Marketing Specialist

Bahama Bucks Franchise Corp is looking for a Digital Marketing Specialist to help strengthen brand awareness and drive measurable business growth through smart, data-informed digital campaigns. Based in Lubbock, TX and working onsite, this role supports national digital initiatives while also enabling franchisees with scalable local marketing solutions.

In this position, you will oversee paid and organic efforts, track performance against key KPIs, and contribute content that keeps guests engaged. You will also maintain accuracy across local listings and support ongoing updates to bahamabucks.com to support site health and organic growth.

What you will do

• Support the development and execution of digital marketing strategies across paid and organic channels
• Monitor KPIs, reporting rhythms, and performance data to find insights and opportunities
• Collaborate cross-functionally to ensure digital initiatives align with broader marketing and company goals
• Support franchisees with scalable local digital advertising solutions
• Build, manage, and optimize paid campaigns across Meta, TikTok, Pinterest, Google, and emerging platforms
• Track budgets, pacing, targeting, and campaign performance using guest and platform data
• Assist with campaign post-mortems and share performance takeaways and recommendations with the marketing team
• Build and maintain content calendars, monitor engagement, and respond to guest interactions
• Monitor emerging social trends and recommend relevant opportunities for the brand
• Maintain accurate shop listings across Google, Facebook, Apple, and Yelp, including support for quarterly audits
• Support updates to bahamabucks.com content and SEO initiatives to maintain site health and organic growth
• Coordinate content shoots with creative and video teams
• Participate in digital content brainstorming and ensure content reflects brand standards and operational excellence
• Produce photography, short-form video, and blog content as needed
• Provide digital marketing guidance, training, and support to franchisees
• Maintain necessary access to local shop accounts and respond to digital-related questions and requests
• Help develop digital marketing resources and tools that support franchisees marketing locally

What you bring

• High school diploma or GED required; Bachelor’s degree in Digital Media, Marketing, Communications, or related field preferred
• 1–3 years of digital marketing experience; multi-location or franchise brand experience preferred
• Working knowledge of digital marketing strategy, local search, online customer acquisition, and engagement
• Experience executing and optimizing paid digital campaigns
• Proficiency with social media management tools and platforms including Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, Google Business Profile Manager, and Meta Business Suite
• Experience with SEO, GA4, and web content management preferred
• Photography and videography experience preferred, with strong understanding of content direction
• Experience creating short-form video for Reels/TikTok
• Strong copywriting and editing skills
• Experience with Adobe Creative Suite preferred
• Self-directed, highly organized, detail-oriented, and able to manage multiple digital projects at once

Compensation and location

• Location: Lubbock, TX (onsite)
• Salary: USD 47,000 - 53,000 per year
• Experience: 1 year minimum

Technologies

• Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube
• Google Business Profile Manager, Meta Business Suite
• SEO, GA4, Google, Apple, Yelp, Meta
• Reels, Adobe Creative Suite