Marketing & Social Media Manager

Pier Sixty Six is seeking a Marketing & Social Media Manager to help shape how its amenities, outlets, and events are experienced online and beyond. This onsite role in Fort Lauderdale supports brand storytelling through luxury content creation, reputation care, and performance-driven marketing across multiple digital channels.

What you’ll do

• Assist in developing and implementing social media strategies across platforms including Instagram, Facebook, TikTok, YouTube, LinkedIn to tell the Pier Sixty-Six story.
• Help monitor and manage online reputation by responding to guest feedback, handling customer inquiries, and addressing comments or reviews professionally to support a strong brand image.
• Collaborate with internal teams to keep content aligned with reputation management, marketing initiatives, seasonal themes, and special events.
• Maintain a proactive, best-practices approach to ensure social presence supports business objectives.
• Monitor and analyze social performance, then provide actionable insights to optimize content and engagement.
• Execute strategic publishing schedules and regularly update social channels to promote resort offerings and events.
• Capture high-quality photos, videos, reels, and stories that reflect the luxury and essence of Pier Sixty-Six, with consistency across digital touchpoints.
• Assist with resort website management to keep content accurate and up to date, supporting SEO and GEO initiatives to improve visibility across search engines and AI platforms.
• Support e-commerce platform management by ensuring product information, offers, and imagery remain current and accurate.
• Assist on marketing projects including designs for promotions, digital media, ads, collateral, and flyers.
• Write compelling copy for visuals across all platforms while keeping tone and voice aligned with luxury, elegance, and exclusivity.
• Adapt content and messaging to maintain consistency with the Pier Sixty-Six voice and brand ethos.
• Organize and track content creation projects to meet deadlines and manage priorities effectively.
• Contribute to brainstorming with the marketing team and help propose creative solutions for campaigns and initiatives.
• Support general administrative needs as assigned, along with additional tasks required to complete the role’s primary purpose.

What we’re looking for

• 2+ years of proven social media management experience, ideally with luxury brands, hospitality, or related industries.
• A Bachelor’s degree in Marketing, Communications, or a related field (preferred).
• Hands-on experience creating and managing content, including photography, videography, and editing for social (including tools such as CapCut and Adobe Premiere Pro or similar).
• Experience managing photo/video shoots from pre-production planning through post-production editing.
• Experience creating marketing materials such as ads and promotional items (e.g., invites, flyers).
• Proficiency managing social platforms and using social media analytics tools.
• Comfort with Adobe Creative Suite (Photoshop, Illustrator, InDesign) and other relevant design software.
• Strong organizational, collaboration, and time management skills with an exceptional attention to detail.
• Strong analytical skills and the ability to work well with strict guidelines, including in high-pressure environments.
• Exceptional written and verbal communication and interpersonal skills.
• Ability to work periodic weekends, holidays, and events as necessary.
• Must be able to work onsite.

Benefits

• Group medical, dental, vision, life, and disability benefits.
• Participation in a pre-tax flexible benefit plan for healthcare and dependent care reimbursement.
• Employee assistance program.
• Paid time off/sick time.
• Participation in a 401(k) plan with company match.
• Complimentary room nights at CoralTree Hospitality managed properties.

Tools & platforms you’ll use

• Instagram, Facebook, TikTok, YouTube, LinkedIn, Meta
• CapCut, Adobe Premiere Pro
• Adobe Creative Suite: Photoshop, Illustrator, InDesign

Physical requirements

• Prolonged periods of sitting while working at a desk or computer.
• Frequent use of computers, mobile devices, cameras, and other digital equipment.
• Ability to stand and walk for extended periods for events, property walkthroughs, and content capture.
• Ability to occasionally lift, carry, and position equipment or marketing materials up to 20 pounds.
• Occasional bending, reaching, crouching, or kneeling to photograph and record content.
• Ability to work both indoors and outdoors, including exposure to varying weather conditions during photoshoots and special events.