Complex Marketing Manager

Bring your marketing expertise to an onsite role at Southernmost Beach Resort in Key West, FL. As the Complex Marketing Manager, you will help shape hotel visibility, strengthen brand presence, and support campaign execution across PR, social, advertising, and promotions in partnership with the Complex Director of Sales & Marketing and the Revenue Team.

What you’ll do

• Manage brand agencies for additional collateral, design, printing, and other promotional needs.
• Organize special events designed to generate press coverage and PR opportunities.
• Research and identify co-marketing companies that align with the hotel brand and establish programs or events that build buzz.
• Create and curate lifestyle programming in coordination with hotel operations for use in PR articles and social media activity.
• Manage PR agencies day to day, ensuring objectives, strategies, and road maps are executed on schedule.
• Monitor in-hotel marketing and brand standards to ensure compliance.
• Coordinate branding efforts with the Complex Director of Revenue across e-Marketing and paid online advertising, including PPC keyword submissions, e-blasts, e-brochures/modules, and e-proposals, plus other communication vehicles (social media, PR, blog content, direct mail, and more).
• Support website blog initiatives and manage content strategy with the Director of Revenue.
• Develop promotions and packages that result from PR and other marketing activities.
• Build marketing plans for offline advertising and coordinate online marketing activities as needed with the Complex Director of Sales & Marketing and Revenue.
• Assist with marketing budget development.
• Oversee hotel photo shoots and manage photo libraries.
• Develop and implement property marketing partnership opportunities with a focus on customer loyalty and increased market share.
• Manage online reputation management and messaging on third-party sites to ensure brand-aligned communications and support social media content opportunities.
• Provide support for strategic planning, market research, presentation development, and other requests from Senior Management.
• Create monthly reports tracking campaign success.
• Create all branded presentation documents in the appropriate brand format.
• Perform other duties as requested by management.

Required experience and skills

• At least 1 to 3 years’ experience in Marketing and Communications (hospitality industry experience essential).
• Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics.
• Strong presentation and communications skills, including proficiency with programs such as Photoshop, Adobe Illustrator, Premiere, After Affects, and related tools.
• Strong creative mindset.
• High school diploma or equivalent required (college degree preferred).
• Proven ability to build and maintain relationships with internal and external contacts, including leadership and media/PR partners.
• Knowledge of social media marketing and content creation tools such as Sprout, Shortstack, Offerpop, Hootsuite, Wordpress.
• Ability to produce strong print and collateral marketing materials.
• Ability to work quickly in a high-pressure, fast-paced environment.
• Exceptional attention to detail and follow-up.
• Warm, friendly demeanor and service-oriented communication with employees and guests.
• Ability to multitask, prioritize, and meet deadlines.
• Ability to understand and evaluate complex information and data, and maintain confidentiality.

Tools you’ll use

Photoshop, Adobe Illustrator, Premiere, After Affects, PPC keyword submissions, e-Blasts, e-Brochures/modules, e-Proposals, Sprout, Shortstack, Offerpop, Hootsuite, Wordpress

Schedule, travel, and physical requirements

• Long hours sometimes required.
• Light work: exerting up to 20 pounds occasionally and/or 10 pounds constantly to lift, carry, push, pull, or otherwise move objects.
• Travel may be required.
• Attend hotel-required meetings and trainings and participate in M.O.D. coverage as required.
• Maintain regular attendance in compliance with Highgate Hotel Standards, as scheduling varies based on hotel needs.

Benefits

• Medical insurance, dental insurance, and vision insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirement Plan with employer matching contributions
• Paid holidays and paid vacation
• Paid sick leave (provided in accordance with applicable law)
• Employee assistance program (EAP)
• Educational opportunities / Tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law
• Additional paid time off varies by employee work location (Washington, Colorado, or California), including holiday and paid vacation/sick leave accrual details

Posting date: 10/28/26. This job opening will remain open for at least 14 days.