Marketing Associate

The Marketing Associate at RPM Living plays a key role in supporting high-touch marketing across the property and portfolio footprint. Working alongside internal marketing teams and RPM Operations associates, you will help coordinate projects, implement marketing objectives, and support strategic initiatives that contribute to business goals and leasing performance.

This hybrid position is based in Atlanta, GA and supports multiple marketing programs, platforms, audits, and reporting needs across the RPM portfolio. It is a role designed for someone who can balance day-to-day coordination with ongoing campaign measurement and continuous improvement.

Key Responsibilities

• Provide high-touch support and project management for marketing programs including Property Transitions, ORM (Online Reputation Management), Social Media, CRM (Customer Relationship Management), Digital Marketing, and Graphic Design Services.
• Support achievement of business objectives, KPIs, NOI, and leasing goals through high-touch marketing strategy.
• Manage and organize the marketing ticket system by providing timely follow-up, training, and resources to operations team members.
• Assist with property and portfolio-level strategic initiatives while monitoring sub-market trends and defining adjustments to improve traffic and closing performance.
• Develop and recommend new marketing ideas by researching opportunities and identifying new channels.
• Collaborate with the Marketing team to improve user experience and marketing processes across initiatives.
• Complete marketing audits and recommendations for both new properties and the existing RPM portfolio.
• Maintain and manage community websites and CRM systems as assigned.
• Provide support for lease-up communities during pre-development, pre-leasing, and stabilization cycles.
• Manage comprehensive implementation of project plans, including timeline oversight.
• Measure and track the effectiveness of marketing campaigns and initiatives.
• Prepare daily coordination and interaction with the Sr Director of Marketing.
• Lead or take on marketing projects as assigned by the Sr Director of Marketing and marketing team leaders.
• Support updates from weekly Regional Roundtable Meetings by gathering feedback for next steps.
• Manage vendor and partner service providers from concept to completion, ensuring contracted terms are followed.
• Support handoff and setup of marketing and social media platforms, including Facebook business pages, Google Business accounts, Instagram, and the RENTCafé website.
• Compile and complete marketing reports and audits on an ongoing basis as requested.
• Travel < 30% as needed.
• Perform additional marketing-related duties as assigned.

Requirements

• Associate's degree or equivalent from a two-year college or technical school; or six months to one year related experience and/or training; or an equivalent combination of education and experience.
• Ideally, a minimum of two years’ experience in Property Management or Marketing.
• Proficiency with Microsoft Office Suite, Property Management systems, ILS, Lead Tracking and CRM platforms, Project Management, and Adobe.

Technologies

• Microsoft Office Suite
• Property Management systems
• ILS
• Lead Tracking and CRM platforms
• Project Management
• Adobe
• Facebook business pages
• Google Business accounts
• Instagram
• RENTCafé website
• CRM (Customer Relationship Management)

Benefits

• Weekly pay for all associates working onsite at an apartment community
• Comprehensive healthcare coverage available for all full-time, regular associates
• Employer-paid employee assistance, mental health, and wellness programs
• Ancillary benefits including critical illness, hospital indemnity, and accident insurance
• 401(k) with robust company match
• Opportunities for professional development, career growth, and role-based learning plans
• Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
• Paid time off plus floating holidays and volunteer days
• Discounted Perks including Costco membership, movie tickets, health and wellness, and entertainment and travel discounts

Work Environment

• Hybrid role requiring work in one of the corporate offices 3 days per week.
• Open office setting may include bright lights, constant noises, and distractions.

Physical Requirements

• May be required to sit or stand for extended periods of time
• Must be able to read documents, computer screens, and data
• Must be able to hear and understand verbal communications in person and over the phone or computer
• May occasionally be required to lift or carry items such as files or office supplies weighing up to 15 pounds
• Must be able to operate a computer, keyboard, mouse, and other office equipment