Field Marketing Manager

The Field Marketing Manager supports hotel brand growth through marketing strategy development, campaign execution, and coordinated communications across PR, social media, and digital channels. This onsite role in Orlando focuses on maintaining brand standards while partnering with internal teams and external agencies to drive visibility and reputation.

Location and Experience

• Location: Orlando, FL (onsite)
• Minimum experience: 1 years

Role Summary

The Marketing Manager creates and maintains marketing strategies aligned with business objectives and designed to enhance the hotel’s image. The position coordinates and executes marketing, advertising, promotional activities, and social media campaigns, including public relations and online reputation management.

Key Responsibilities

• Oversee brand agencies for additional collateral needs, including design and printing, as well as other promotional requirements.
• Plan special events intended to generate strong press and public relations outcomes.
• Research and identify co-marketing partners that complement the hotel brand and help establish programs or events that create momentum.
• Coordinate lifestyle programming with hotel operations to support PR articles and social media activity.
• Manage PR agencies on a daily basis, monitoring objectives, strategies, and road maps to ensure timely execution.
• Monitor in-hotel marketing and brand standards to maintain compliance.
• Coordinate with the Director of Revenue to align branding with e-marketing and paid online advertising strategies, including PPC keyword submissions, e-blasts, e-brochures/modules, and e-proposals across social media, PR, blog content, direct mail, and other vehicles.
• Support website blogs and manage content strategy in partnership with the Director of Revenue.
• Develop promotions and packages resulting from PR and other marketing initiatives.
• Manage marketing plans, including offline advertising, and coordinate online marketing activity as needed with the Director of Sales & Marketing and the Director of Revenue.
• Assist with development of marketing budgets.
• Oversee hotel photo shoots and manage photo libraries.
• Develop and implement property marketing partnership opportunities, supporting efforts to build customer loyalty and increase market share.
• Manage online reputation efforts, including messaging on third-party sites, to ensure brand-consistent communications and to expand opportunities for social media content.
• Provide support for strategic planning, market research, presentation development, and other requests from Senior Management.
• Create monthly reporting to track campaign performance.
• Create branded presentation materials in the appropriate brand format.

Required Qualifications

• At least 1 to 3 years’ experience in Marketing and Communications (hospitality industry experience essential)
• Proven ability to develop and implement marketing strategies for individual hotels, including ROI/KPI measurement
• Strong presentation and communications skills, with proficiency in tools such as Photoshop, Adobe Illustrator, Premiere, and After Affects
• Demonstrated ability to build and maintain relationships with internal and external contacts, including General Manager, Director of Sales and Director of Revenue leaders, Regional Team, media representatives, and public relations firms
• Strong creative mindset
• Knowledge of social media marketing and content creation using platforms such as Shortstack, Offerpop, Hootsuite, and WordPress
• Ability to deliver strong print and collateral marketing materials
• Capability to work effectively in a high-pressure, fast-paced environment
• Exceptional attention to detail and follow-up
• Maintain a warm and friendly demeanor at all times
• Ability to communicate verbally and in writing with employees and guests in a service-oriented, courteous manner
• Ability to multitask and prioritize departmental functions to meet deadlines
• Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, varying by hotel needs
• Maintain high standards of personal appearance and grooming
• Comply with Highgate Hotel Standards and regulations to support safe and efficient hotel operations
• Maximize efforts toward productivity by identifying problem areas and assisting with solution implementation
• Effectively handle problems, including anticipating, preventing, identifying, and solving issues as needed
• Ability to understand and evaluate complex information and data from multiple sources to meet objectives
• Ability to maintain confidentiality of information
• Perform other duties as requested by management

Technologies

• Photoshop
• Adobe Illustrator
• Premiere
• After Affects
• Shortstack
• Offerpop
• Hootsuite
• WordPress
• PPC keyword submissions
• e-Blasts
• e-Brochures/modules
• e-Proposals
• Social media
• PPC

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirement Plan with employer matching contributions
• Paid holidays
• Paid vacation
• Paid sick leave (provided in accordance with applicable law)
• Employee assistance program (EAP)
• Educational opportunities / Tuition reimbursement
• Paid jury duty leave, personal leave, medical leave, and military leave in accordance with applicable law
• Additional paid holiday and vacation details may vary by location and classification
• Certain benefits may vary for associates covered by a Collective Bargaining Agreement (CBA)
• The listed benefits do not apply to part-time positions

Posting Date

• Posted: October 8, 2026
• Will remain open for at least 75 days