Social media & content marketing manager

The Social Media & Content Marketing Manager will lead Feast utopia’s digital storytelling for a restaurant group, shaping its online presence through strategy, content production, and performance analysis. This hybrid role is based in Happy Valley, OR.

Key Responsibilities

• Develop and execute social media marketing strategies across platforms including Facebook, Instagram, Twitter, TikTok, and LinkedIn to increase brand engagement and customer loyalty.
• Create, curate, and manage high-quality content such as photos, videos, graphics, and written posts aligned with the restaurant group’s branding and culinary positioning.
• Use social listening tools to identify customer sentiment, trending topics, and competitor activity, then apply those insights to improve marketing tactics.
• Produce polished creative using media editing tools including Adobe Photoshop, Adobe Illustrator, and video editing software.
• Manage paid advertising campaigns on Facebook Advertising and other social media platforms to support reach and ROI, while tracking results with Google Analytics and marketing analytics tools.
• Engage with the audience by responding to comments, messages, and reviews to support community relationships and customer service.
• Coordinate with public relations teams to align social messaging with broader marketing initiatives and maintain branding consistency across digital channels.
• Schedule and manage publishing using social media tools such as Hootsuite or Buffer, including analytics monitoring and performance reporting.
• Conduct keyword research and apply SEO optimization to content to improve search visibility, and review web analytics to understand audience behavior.
• Collaborate cross-functionally with culinary staff, graphic designers, photographers, and E-commerce specialists to ensure content is delivered cohesively.

Required Skills & Qualifications

• Proven experience in social media management in the hospitality or restaurant industry is highly preferred.
• Strong capability with content creation and editing tools, including Adobe Creative Suite (Photoshop, Illustrator); video editing experience is a plus.
• Experience building successful digital marketing campaigns using Facebook Advertising, Google Analytics, and other marketing online analytics platforms.
• Knowledge of social listening techniques and tools to monitor brand reputation and customer feedback across social channels.
• Familiarity with SEO best practices, keyword research, web analytics (including Google Analytics), and E-commerce platforms relevant to food service or hospitality brands.
• Excellent communication skills, with a strong ability to tell stories through written content and visual media.
• Ability to analyze performance data from multiple sources, including social media platform insights and web analytics, to evaluate campaign performance and guide future strategy.

Tools & Technologies

• Facebook, Instagram, Twitter, TikTok, LinkedIn
• Adobe Photoshop, Adobe Illustrator, video editing software, Adobe Creative Suite
• Facebook Advertising, Google Analytics
• Hootsuite, Buffer
• SEO, keyword research, social listening tools
• E-commerce platforms

Location and Salary

Location: Happy Valley, OR (hybrid)

Salary: USD 65,000 to 90,000 per year

Benefits

• Employee discount
• Health insurance