Marketing Jobs in Campbell, CA

1 job found

Include remote jobs

1mo ago

Director of Digital Marketing & eCommerce

Beck's Shoes Campbell, CA

Campbell, CA

1mo ago Closed

$70k - $90k/yr Full time Marketing Analytics Bigcommerce

This position is no longer accepting applications (closed Jul 19, 2026).

Job Description

Beck's Shoes in Campbell, CA onsite seeks a Director of Digital Marketing & eCommerce to lead the marketing function, own ecommerce revenue, and build strategy, systems, and performance infrastructure across major digital channels, reporting to the CEO.

Responsibilities

Develop and own the annual marketing plan, promotional calendar, and channel investment strategy aligned to revenue targets.
Hold budget accountability for the marketing department and the beckshoes.com revenue line, with regular performance updates to the Chief Marketing Officer.
Collaborate with Merchandising on promotions to ensure product assortment and marketing are aligned.
Directly manage Google Ads campaigns: keyword strategy, bid management, budget pacing, and conversion optimization.
Oversee paid social advertising on Meta platforms (Facebook and Instagram): audience targeting, creative direction, testing, and ROAS optimization.
Lead email and SMS efforts in Klaviyo: campaign strategy, segmentation, automation flows, and performance reporting.
Partner with the Specialist on organic social strategy and content cadence across Meta.
Own the Beck's Shoes digital storefront experience: product content, UX improvements, and conversion rate optimization.
Track and report ecommerce performance metrics including conversion rate, average order value, cart abandonment, and revenue by channel.
Lead the SEO and Answer Engine Optimization program in Moz: technical SEO, on-page optimization, and a blog content program to drive organic traffic.
Oversee blog and editorial content aligned to keyword targets and customer acquisition goals.
Own review and reputation management across Google, Facebook, Yelp, and other platforms; set the response framework, approve responses, and monitor brand sentiment.
Brief the Marketing & Creative Specialist on campaigns, set visual standards, and provide clear feedback on creative output.
Direct the Specialist with clear priorities, development, and performance expectations.
Represent marketing in cross-functional planning with Merchandising, Communications, Technology, and Industrial Sales.

Requirements

5 to 10 years of digital marketing experience with hands-on ownership of multiple channels concurrently.
Hands-on Google Ads experience; built and ran campaigns yourself; certification is a plus.
Comfort working inside an ecommerce platform backend (Shopify, BigCommerce, Magento, or similar) with practical tool knowledge.
Working proficiency with Klaviyo or a comparable email and SMS platform.
Solid SEO fundamentals; Moz experience a plus; ability to translate keyword strategy into a content plan and execute it.
Experience running paid META campaigns: audience strategy, creative testing, and budget management.
Ability to direct and evaluate creative work; provide clear, actionable feedback to the Specialist.
Comfort with GA4 and the ability to assemble a cross-platform performance story without waiting for others to pull data.
Some budget management experience; focus on results per dollar spent rather than scale.
Strong writing skills for briefs, copy, executive reports, and communications to the CEO; clarity and directness.
Background in specialty retail, multi-location retail, or a DTC consumer brand is a plus.
Bachelor's degree in Marketing, Business, Communications, or a related field preferred.

Technologies

Google Ads
Klaviyo
Moz
GA4
Shopify
BigCommerce
Magento
Facebook
Instagram

Benefits

401(k)
Dental insurance
Employee discount
Flexible schedule
Health insurance
Life insurance
Paid time off
Referral program
Vision insurance

How to apply

Send us your resume and a short cover letter. Tell us about a digital marketing campaign you're proud of: what you built, what you learned, and what it produced. We read everything that comes in.
Applications without a cover letter will not be considered. We are not looking for a template; the ability to communicate clearly in writing is part of this job, and the cover letter is where that starts.
Apply via Indeed or email your materials to malopez@beckshoes.com with the subject line: Director of Digital Marketing — [Your Name]
Beck's Shoes is an equal opportunity employer. We are committed to building an inclusive team.
Pay: $70,000 - $90,000 per year

View full job page →

Get Marketing Jobs in Campbell, CA alerts

New Marketing Jobs in Campbell, CA, daily.