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1d ago

Digital Marketing Specialist

Bahama Bucks Franchise Corp Lubbock, TX

Lubbock, TX

1d ago

$47k - $53k/yr Full time Marketing Analytics Campaign Management

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Job Description

Bahama Bucks Franchise Corp is looking for a Digital Marketing Specialist to help strengthen brand awareness and drive measurable business growth through smart, data-informed digital campaigns. Based in Lubbock, TX and working onsite, this role supports national digital initiatives while also enabling franchisees with scalable local marketing solutions.

In this position, you will oversee paid and organic efforts, track performance against key KPIs, and contribute content that keeps guests engaged. You will also maintain accuracy across local listings and support ongoing updates to bahamabucks.com to support site health and organic growth.

What you will do

Support the development and execution of digital marketing strategies across paid and organic channels
Monitor KPIs, reporting rhythms, and performance data to find insights and opportunities
Collaborate cross-functionally to ensure digital initiatives align with broader marketing and company goals
Support franchisees with scalable local digital advertising solutions
Build, manage, and optimize paid campaigns across Meta, TikTok, Pinterest, Google, and emerging platforms
Track budgets, pacing, targeting, and campaign performance using guest and platform data
Assist with campaign post-mortems and share performance takeaways and recommendations with the marketing team
Build and maintain content calendars, monitor engagement, and respond to guest interactions
Monitor emerging social trends and recommend relevant opportunities for the brand
Maintain accurate shop listings across Google, Facebook, Apple, and Yelp, including support for quarterly audits
Support updates to bahamabucks.com content and SEO initiatives to maintain site health and organic growth
Coordinate content shoots with creative and video teams
Participate in digital content brainstorming and ensure content reflects brand standards and operational excellence
Produce photography, short-form video, and blog content as needed
Provide digital marketing guidance, training, and support to franchisees
Maintain necessary access to local shop accounts and respond to digital-related questions and requests
Help develop digital marketing resources and tools that support franchisees marketing locally

What you bring

High school diploma or GED required; Bachelor’s degree in Digital Media, Marketing, Communications, or related field preferred
1–3 years of digital marketing experience; multi-location or franchise brand experience preferred
Working knowledge of digital marketing strategy, local search, online customer acquisition, and engagement
Experience executing and optimizing paid digital campaigns
Proficiency with social media management tools and platforms including Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, Google Business Profile Manager, and Meta Business Suite
Experience with SEO, GA4, and web content management preferred
Photography and videography experience preferred, with strong understanding of content direction
Experience creating short-form video for Reels/TikTok
Strong copywriting and editing skills
Experience with Adobe Creative Suite preferred
Self-directed, highly organized, detail-oriented, and able to manage multiple digital projects at once

Compensation and location

Location: Lubbock, TX (onsite)
Salary: USD 47,000 - 53,000 per year
Experience: 1 year minimum

Technologies

Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube
Google Business Profile Manager, Meta Business Suite
SEO, GA4, Google, Apple, Yelp, Meta
Reels, Adobe Creative Suite

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