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Barton & Loguidice

Digital Marketing and Communications Specialist

Barton & Loguidice
Liverpool, NY $28 - $31/hr Full time Posted 6d ago
Marketing Channel Management Communications Content Marketing Digital Advertising Digital Analytics Digital Marketing Email Marketing Event Management Marketing Analytics Marketing Materials Marketing Strategy Paid Advertising Reporting and Analytics Social Media Website Content Management
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Job Description

Join Barton & Loguidice in an onsite role in Liverpool, NY where you will develop and deliver digital communications that support both business goals and brand awareness. This position is built for someone who can operate independently, manage external digital marketing efforts, and turn performance insights into content that moves priorities forward. Pay is $28 to $31 per hour.

What you’ll do

  • Manage external digital marketing across social media, email marketing, and website initiatives, including content publishing, maintenance, SEO and SEM, and ongoing optimization.
  • Own Google Analytics monitoring and reporting, using results to guide decisions and keep stakeholders informed.
  • Oversee the firm’s social media calendar, including scheduling posts and preparing content for both organic and paid social campaigns.
  • Collect and present web and social analytics on a quarterly basis.
  • Facilitate webinars and public meetings to support firm presentations and client needs.
  • Assist with development work including presentations, project websites, award submissions, and PR duties.
  • Collaborate with the Communications Team and senior leadership to create marketing campaigns and materials for industry conferences.
  • Support Business Development and broader Marketing/Communications projects.

What you bring

  • Bachelor’s Degree in Digital Media, Marketing, Communication, or a relevant field.
  • 2 to 3 years of digital marketing experience beyond college.
  • A strong grasp of digital marketing platforms, including experience driving paid social campaigns.
  • Content creation experience, preferably within the A/E/C industry.
  • Experience with WordPress CMS.
  • Familiarity with social media management platforms, especially Hootsuite.
  • Proven ability to track and analyze performance data, interpret trends, and create content aligned to those findings.
  • Google Analytics experience.
  • Adobe Creative Suite proficiency, with emphasis on Photoshop.
  • Experience using Microsoft Teams and/or Zoom webinar modules.
  • Strong communication skills, verbal and written.
  • Strong Microsoft Office skills (Word/Excel/PowerPoint) and reliable time management to meet deadlines.

Tools you’ll use

Google Analytics, WordPress, Hootsuite, Adobe Creative Suite (Photoshop), Microsoft Office (Word/Excel/PowerPoint), Microsoft Teams, Zoom, SEO, SEM

Location: Liverpool, NY (onsite)

Estimated Pay Range: $28–31/hour

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