Digital Marketing & Communications Coordinator

The Food Bank of Central New York is seeking a Digital Marketing & Communications Coordinator to help advance its mission through digital marketing and communications. Based in Syracuse, NY 13209, this onsite role focuses on building and maintaining content across key channels, supporting campaigns that drive awareness and fundraising, and helping the organization share its impact with internal and external audiences.

What you’ll do

• Manage and maintain the organization’s website content, including updates, enhancements, and regular content audits.
• Create, edit, and publish content for digital platforms such as the website, email marketing, blogs, and other communication channels.
• Coordinate and execute digital marketing campaigns that support organizational goals, fundraising, advocacy, and community awareness.
• Monitor emerging digital marketing trends, technologies, and best practices, then recommend opportunities for implementation.
• Track, analyze, and report on performance metrics across the website, email, and digital marketing efforts.
• Develop, maintain, and execute social media content calendars.
• Create and publish engaging content across organizational social media platforms, monitor activity, respond to inquiries as appropriate, and identify opportunities to increase engagement and audience growth.
• Analyze social media performance and recommend strategies to improve reach, engagement, and effectiveness while ensuring posts align with organizational branding and messaging.
• Capture and develop photography, video, graphics, and other digital assets that communicate the Food Bank’s mission, programs, partnerships, and community impact.
• Identify and develop stories featuring initiatives, volunteers, community partners, donors, and neighbors served.
• Assist with writing, editing, and proofreading for publications, newsletters, marketing materials, and digital communications.
• Maintain consistency in messaging, voice, branding, and visual standards across all communication channels.
• Design and produce marketing and communications materials, including brochures, flyers, fact sheets, presentations, signage, event materials, and digital advertisements.
• Support communication efforts for fundraising campaigns, special events, advocacy initiatives, volunteer engagement activities, and organizational announcements.
• Coordinate production, ordering, and inventory of printed marketing and communications materials.
• Collaborate with staff across departments to identify communication needs and develop effective marketing solutions.
• Support efforts to increase awareness of programs, services, partnerships, and impact throughout the community.
• Represent the organization at community events, volunteer activities, and outreach opportunities as assigned.
• Maintain accuracy, consistency, and quality across all public-facing communication platforms.
• Perform other duties as assigned.

Requirements

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, Graphic Design, Digital Media, or a related field required.
• Experience: Minimum of two years in marketing, communications, digital media, public relations, or a related field required.
• Experience managing organizational social media platforms and content calendars required.
• Experience creating digital and print marketing materials required.
• Preferred: Certifications related to Google Analytics, digital marketing, social media, or similar areas.
• Preferred: Valid driver’s license with ability to travel locally as needed.
• This position includes a pre-employment drug test (drivers only) and background check.
• Preferred: Content management systems (CMS) and website administration experience; photography, videography, and video editing; analytics and reporting tools for performance evaluation; Google Analytics and/or Google Grants; Adobe Creative Suite; and experience in a nonprofit or mission-driven organization.
• Skill strengths: Strong written, verbal, and visual communication; social media management and digital content creation; understanding of digital marketing principles; proficiency with Microsoft Office and cloud-based collaboration tools; ability to analyze data and translate insights into recommendations; strong project, organization, and time management; attention to detail; independent work with effective cross-functional collaboration; creativity and initiative; and commitment to the Food Bank’s mission, values, and culture. Bi- or multi-lingual is a plus.

Technologies you’ll work with

• Google Analytics, Google Grants
• Adobe Creative Suite
• Microsoft Office
• Cloud-based collaboration tools
• Content management systems (CMS)

Pay and benefits

Salary: USD 25 - 27 per hour.

• Health, dental, and vision insurance
• 12 paid Holidays
• 1 Floating Holiday
• Generous PTO
• 401(k) administered after 1 month, with employer match after 1 year
• Eligible employer for the Public Service Loan Forgiveness program for federal college loans

Work environment and physical requirements

• Prolonged periods of sitting at a desk and working on a computer.
• Ability to consistently travel throughout the assigned service area.
• Capable of standing, walking, bending, and lifting for consistent periods.
• Must be able to lift up to 30 pounds occasionally.
• Ability to move about the office, warehouse environments, and outdoors as needed.
• Reasonable accommodations are available for employees with medical conditions or disabilities.