Integrated Marketing Specialist

Build B2B demand through end-to-end integrated campaigns with a role focused on delivery, reporting, and optimization. Hygiena LLC supports your growth with PTO and holidays, strong benefits, a 401(k) with employer contributions, tuition reimbursement, and structured tools and templates to help you execute consistently. This position supports cross-channel execution across multiple digital and offline touchpoints while keeping campaigns aligned to KPIs and the buyer journey.

What you’ll do

• Own the project plan and delivery record for each assigned integrated marketing initiative in the team’s work management platform, from intake and kickoff through launch and wrap-up.
• Build and maintain tasks, owners, dependencies, and dates for every initiative; keep status current and raise risks early with impact and options to committed date or scope.
• Run kickoffs, status checkpoints, and retrospectives, and document decisions and next steps.
• Execute approved campaign plans across email and marketing automation, webinars, events, digital and print advertising, and social media.
• Develop campaign creative tactics as needed, including gated content, sales enablement materials, and video, mapping assets to stages of the customer buying journey with the goal of moving buyers toward sales-accepted opportunities.
• Plan and maintain the LinkedIn and social content calendar for assigned campaigns, aligned to launch dates and the buying journey stage each post supports.
• Create global playbooks and campaign collections (assets, messaging, timelines, and execution guidance) for regional teams to translate and localize.
• Execute campaigns directly for English-only markets; for other markets, support launch by providing guidance while regional marketers own translation and in-market execution.
• Produce deliverables from approved templates and brand standards, route each asset through review and approval workflows before launch, and deliver launch-ready materials on schedule.
• Provide market and competitor research inputs for campaign briefs owned by the Manager, Integrated Marketing.
• Own launch timeline for paid search elements following Paid Search Lead standards, and provide briefs for landing pages shared with the Web & eBusiness team.
• Analyze assigned campaigns against KPIs and OKRs, including contribution to MQL, ARR, and FYRC targets; identify gaps, analyze likely causes, and recommend corrective actions and optimization tactics.
• Publish recurring campaign results and project status reporting using CRM and web analytics systems of record, including what happened vs. target and recommended next steps.
• Maintain templates, intake forms, and workflow standards used by the team, and recommend improvements for Manager approval.
• Follow organizational systems, programs, training, policies, and procedures, including relevant legal mandates; seek guidance when needed.
• Participate in the safety program by following requirements in the Safety Manual and Injury Illness Prevention Program (IIPP), and complete responsibilities in an honest, ethical, and professional manner.
• Perform additional duties as delegated by the Manager, Integrated Marketing.

What you bring

• Bachelor’s Degree in Marketing, Advertising, or related field, or equivalent education and work experience (required).
• MBA a plus.
• Minimum 5 years of B2B marketing experience.
• Inter/advanced knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint) and Adobe Acrobat (required).
• Intermediate to advanced knowledge of Google Analytics (GA4), UTM codes, and Looker Studio.
• Intermediate to advanced knowledge of CRM systems (Microsoft Dynamics, Salesforce, etc.).
• Intermediate to advanced knowledge of buyer journey, personas, and lead nurture process.
• Intermediate to advanced knowledge of marketing automation (list management, email, landing page, forms, etc.).

Tools and channels you’ll work with

• Microsoft Office, Adobe Acrobat
• Google Analytics (GA4), UTM codes, Looker Studio
• CRM systems (Microsoft Dynamics, Salesforce)
• Marketing automation (list management, email, landing page, forms)
• LinkedIn Ads, Google Ads
• Joomla, Drupal, HTML
• Vimeo, YouTube, SEO (on-page, off-page, link building)
• Tracking and conversion pixels, display networks

Compensation and benefits

• Salary range: $85,000 to $100,000 (may vary based on geographic location, market conditions, candidate qualifications, and experience).
• PTO: 15 days plus 10 paid company holidays.
• Healthcare: Medical with HSA employer contribution, Dental, Vision available 1st of the month after start date.
• Insurance and support: Company paid Life Insurance, Short and Long-Term Disability, and an Employee Assistance Program.
• Retirement: 401(k) with Safe Harbor and Profit-Sharing employer contributions.
• Learning: Tuition Reimbursement program.
• Community: Charitable Contribution matching.
• Referral bonus opportunities.
• California benefit: State paid short-term disability for CA based employees.

Working conditions

• Normal office hours with some flexibility, Monday through Friday; 2 to 3 days in the Camarillo Office.
• Occasional early morning/evening/weekend work to accommodate urgent customer requests in different time zones.
• Occasional travel of 5 to 10%.

Communication and execution strengths (expected)

• Break campaigns into clear tasks, owners, dependencies, and dates that teams can execute without additional explanation.
• Keep multiple projects moving while spotting slipping dependencies early.
• Follow up with contributors until tasks are completed or escalated.
• Raise risks early with impact and options, and write clear briefs, playbooks, status updates, and meeting notes.
• Check deliverables against templates, brand standards, and launch checklists, and explain performance changes in plain terms.
• Learn new tools, channels, or industry concepts quickly and apply feedback to future deliverables.
• Write and speak clearly and accurately in English for business audiences.