Marketing Specialist

Based in Little Canada, Minnesota, this onsite Marketing Specialist role at Clear Lakes Dental centers on guiding in-house marketing across digital channels, the website, creative assets, recruitment, analytics, and brand growth. The ideal candidate will own campaigns from concept to execution and collaborate with leadership to drive measurable results. The position offers an hourly range of $30 to $35 and requires at least five years of marketing experience.

Responsibilities

• Oversee and refine Google Ads efforts to maximize performance
• Track conversions, cost per lead, and overall campaign results
• Create and optimize landing pages for higher engagement
• Examine website traffic and marketing analytics to inform decisions
• Enhance search engine optimization across multiple sites
• Maintain and update WordPress websites
• Develop additional landing pages
• Refresh clinic information, provider bios, and marketing copy
• Observe site performance, form functionality, and user experience
• Produce promotional materials and flyers in Canva
• Develop recruitment marketing campaigns
• Create newsletters and email marketing campaigns
• Generate educational marketing content
• Produce AI-powered videos using current marketing tools
• Implement direct mail campaigns to recruit dentists
• Handle incoming dentist leads
• Coordinate follow-up campaigns via email, phone, and text
• Maintain CRM pipelines and marketing automations
• Monitor campaign performance
• Review CallRail recordings and marketing data
• Analyze Microsoft Clarity heatmaps and visitor behavior
• Present monthly marketing reports with recommendations
• Identify opportunities to improve marketing ROI
• Support new clinic openings
• Assist franchise marketing initiatives
• Create marketing assets for multiple departments
• Contribute to development of new marketing strategies as the company grows

Requirements

• Creative thinker who enjoys turning ideas into action
• Highly organized with the ability to juggle multiple projects
• Capable of working autonomously while coordinating with leadership
• Analytical mindset focused on data-driven improvements
• Detail-oriented with strong communication skills
• Eager to learn new marketing tools and technology
• Passionate about helping a growing company succeed

Technologies

• Google Ads
• WordPress
• SEO
• Google Analytics
• Google Tag Manager
• Canva
• Mailchimp
• CallRail
• Microsoft Clarity
• Pipedrive
• HeyGen
• Arcads

What we're looking for

• Creative with a knack for turning ideas into action
• Highly organized and capable of juggling multiple projects
• Self-driven and comfortable collaborating with leadership
• Analytical and data-driven, focused on improving outcomes
• Detail oriented with strong communication skills
• Eager to learn new marketing tools and technologies
• Passionate about helping a growing company succeed

Preferred experience

• Five-plus years of relevant marketing experience preferred
• Google Ads
• WordPress
• SEO
• Google Analytics
• Google Tag Manager
• Canva
• Mailchimp
• CallRail
• Microsoft Clarity
• CRM platforms, with Pipedrive preferred
• AI marketing tools such as HeyGen or Arcads