Heygen Marketing Jobs

1 job found

10d ago

Marketing Specialist

Clear Lakes Dental Little Canada, MN

Little Canada, MN

10d ago

$30 - $35/hr Full time Marketing Analytics Arcads

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Job Description

Based in Little Canada, Minnesota, this onsite Marketing Specialist role at Clear Lakes Dental centers on guiding in-house marketing across digital channels, the website, creative assets, recruitment, analytics, and brand growth. The ideal candidate will own campaigns from concept to execution and collaborate with leadership to drive measurable results. The position offers an hourly range of $30 to $35 and requires at least five years of marketing experience.

Responsibilities

Oversee and refine Google Ads efforts to maximize performance
Track conversions, cost per lead, and overall campaign results
Create and optimize landing pages for higher engagement
Examine website traffic and marketing analytics to inform decisions
Enhance search engine optimization across multiple sites
Maintain and update WordPress websites
Develop additional landing pages
Refresh clinic information, provider bios, and marketing copy
Observe site performance, form functionality, and user experience
Produce promotional materials and flyers in Canva
Develop recruitment marketing campaigns
Create newsletters and email marketing campaigns
Generate educational marketing content
Produce AI-powered videos using current marketing tools
Implement direct mail campaigns to recruit dentists
Handle incoming dentist leads
Coordinate follow-up campaigns via email, phone, and text
Maintain CRM pipelines and marketing automations
Monitor campaign performance
Review CallRail recordings and marketing data
Analyze Microsoft Clarity heatmaps and visitor behavior
Present monthly marketing reports with recommendations
Identify opportunities to improve marketing ROI
Support new clinic openings
Assist franchise marketing initiatives
Create marketing assets for multiple departments
Contribute to development of new marketing strategies as the company grows

Requirements

Creative thinker who enjoys turning ideas into action
Highly organized with the ability to juggle multiple projects
Capable of working autonomously while coordinating with leadership
Analytical mindset focused on data-driven improvements
Detail-oriented with strong communication skills
Eager to learn new marketing tools and technology
Passionate about helping a growing company succeed

Technologies

Google Ads
WordPress
SEO
Google Analytics
Google Tag Manager
Canva
Mailchimp
CallRail
Microsoft Clarity
Pipedrive
HeyGen
Arcads

What we're looking for

Creative with a knack for turning ideas into action
Highly organized and capable of juggling multiple projects
Self-driven and comfortable collaborating with leadership
Analytical and data-driven, focused on improving outcomes
Detail oriented with strong communication skills
Eager to learn new marketing tools and technologies
Passionate about helping a growing company succeed

Preferred experience

Five-plus years of relevant marketing experience preferred
Google Ads
WordPress
SEO
Google Analytics
Google Tag Manager
Canva
Mailchimp
CallRail
Microsoft Clarity
CRM platforms, with Pipedrive preferred
AI marketing tools such as HeyGen or Arcads

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