Part-Time Digital Marketing Manager, Healthcare Advertising
Manager
Marketing
Campaign Management
Channel Management
Data Analytics
Digital Marketing
Google Ads
Google Adwords
Healthcare Marketing
Instagram Ads
Lead Generation
Linkedin Ads
Management
Marketing Analytics
Meta Ads
Paid Advertising
Performance Marketing
Reporting and Analytics
Search Engine Marketing
Tiktok Ads
Job Description
Support healthcare clients with hands-on paid media management, tracking, and reporting in a remote, part-time role.
- Role type: Part time
- Time commitment: ~20 hours per week
- Location: St. Louis, MO (remote)
- Availability: Must be available during U.S. business hours
- Compensation: USD 2,500 - 3,000 per monthly
Responsibilities
- Manage paid advertising campaigns across Google Ads, Meta, TikTok, LinkedIn, and X
- Develop, launch, monitor, and optimize campaigns designed to generate qualified new patient leads
- Perform targeting research including keywords, audiences, competitive insights, and geographic targeting
- Analyze and improve performance by reviewing search terms, negative keywords, bids, budgets, audiences, creative, landing pages, conversion rates, and cost per lead
- Configure and troubleshoot Google Ads conversions, Google Analytics events, Meta Pixels, and related tracking tools
- Execute campaign work within established brand standards including templates, colors, fonts, and visual styles
- Resize and adapt creative for Facebook, Instagram, LinkedIn, TikTok, and X
- Refine ad copy, imagery, and overall campaign creative to support lead generation goals
- Use ChatGPT and approved AI tools to enhance research, creative concepts, copy, analysis, and reporting
- Produce monthly reports using Oviond, Looker Studio, or similar tools
- Send selected clients brief weekly updates
- Attend weekly internal meetings and participate in monthly client reporting calls
Requirements
- 3+ years of paid digital advertising experience
- Proven ability to generate healthcare leads, ideally for dental practices
- Strong experience with Google Ads and Meta Ads
- Working knowledge of advertising platforms including TikTok, LinkedIn, and X
- Experience with conversion tracking, lead attribution, geographic targeting, and reporting
- Strong analytical, organizational, design, and client communication skills
- Ability to manage multiple accounts and take ownership of performance and creative deadlines
- Experience working with Google Support and Meta Support
Technologies
- Google Ads
- Meta
- TikTok
- X
- Google Analytics
- Meta Pixels
- Google Support
- Meta Support
- ChatGPT
- Oviond
- Looker Studio
To Apply
- Provide examples of healthcare or dental campaigns you managed
- Include platforms, budgets, lead volume, cost per lead, and results
- Include a sample report
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