Campaign Marketing Specialist
Marketing
Analytics
Campaign Management
Content Marketing
Cross-Functional
Digital Marketing
Email Marketing
Event Management
Facebook Ads
Global Marketing
Google Ads
Lead Generation
Marketing Analytics
Marketing Automation
Marketing Collateral
Marketing Materials
Marketing Strategy
Paid Advertising
Project Management
Regional Marketing
Reporting and Analytics
Search Engine Marketing
Social Media
Job Description
Based in Atlanta, GA with remote work options, the Campaign Marketing Specialist will drive global demand-generation programs for Veeam Software’s SaaS products, overseeing digital tactics and campaign content to generate leads and support the sales team.
Responsibilities
- Lead key elements of campaigns and execution plans in collaboration with product marketing, content strategy, web, social, email, and marketing automation teams.
- Ensure smooth execution of tactics and alignment with the overall strategy, covering digital media, SEO, social media, email marketing, regional activities, and events.
- Develop and write campaign content including social posts, emails, landing pages, and advertisements for Facebook, LinkedIn, and search engines.
- Analyze campaign data such as results, conversion rates, and traffic to inform future marketing strategy.
- Communicate plans and campaign updates to stakeholders and regional teams worldwide to maintain alignment and timely delivery.
- Maintain campaign content hubs, tracking boards, and relevant resources to improve visibility.
Requirements
- Minimum of two years of experience delivering marketing campaigns for B2B technology, consulting, or services organizations.
- Familiarity with PPC channels including Facebook and Google AdWords.
- Experience with other media channels such as content syndication, webinars, and digital tactics like email and social media.
- Ability to write and create basic marketing materials including emails, social posts, landing pages, and advertisements.
- Bachelor's degree is required.
- Detail-oriented with strong attention to polish deliverables for an executive audience.
Technologies
- Google AdWords
About the Role
The Veeam Global Demand Generation team is hiring a marketing campaign specialist to help execute global marketing programs and drive demand for Veeam's SaaS products. The campaign specialist will work on marketing tactics including digital advertising, PPC, SEO, social media, email marketing, and webinars that generate leads and helps sales meet their goals. In this role, they will also work to create new marketing content by writing copy for emails, landing pages and assist in the development
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