Digital Marketing & SEO Manager

Lead the digital marketing and SEO program for A&E Plumbing, Heating & Air to grow traffic, rankings, and leads while expanding local market presence across websites, content, local SEO, email, and paid channels.

Responsibilities

• Oversee ongoing management and enhancement of the company website
• Optimize pages for search performance and user experience
• Develop and maintain city-specific landing pages
• Create and optimize service pages
• Implement and maintain schema markup across the site
• Improve page speed and Core Web Vitals
• Sustain the internal linking strategy
• Optimize metadata, headings, images, and URLs
• Monitor Google Search Console and resolve technical SEO issues
• Maintain XML sitemaps and indexing
• Plan and execute an annual content calendar
• Produce or coordinate high-quality blog articles
• Refresh existing content to boost rankings
• Generate localized content for targeted service areas
• Incorporate calls-to-action to improve lead generation
• Build pillar pages and topic clusters
• Develop FAQs and educational homeowner resources
• Ensure content adheres to E-E-A-T best practices
• Manage Google Business Profiles and keep business information current
• Publish Google Posts regularly
• Respond to customer reviews and manage reputation
• Design and execute review generation campaigns
• Optimize service areas for better local visibility
• Manage business listings and citations
• Improve local search rankings across Oregon and Washington markets
• Develop monthly social media calendar
• Produce content for Facebook and Instagram, including Reels, Stories, educational videos, and before/after content
• Coordinate photography and video with technicians
• Foster community engagement and respond to comments and messages
• Track engagement metrics and report insights
• Create customer newsletters and automated email campaigns
• Develop seasonal marketing campaigns and membership growth initiatives
• Build lead nurturing campaigns and improve website conversion rates
• Optimize landing pages and calls-to-action to boost online scheduling conversions
• Monitor user behavior with analytics tools and base decisions on data
• Track and report website traffic, organic rankings, local rankings, Google Business Profile performance, leads, conversion rates, social media growth, paid advertising performance, and campaign ROI
• Provide monthly reports including Completed work, performance metrics, wins, challenges, and next month's priorities
• Coordinate and maintain marketing assets across website, social, advertising, printed materials, vehicles, uniforms, photography, email templates, Google Business Profiles, and directory listings
• Manage Google Ads, Local Service Ads, and Meta advertising campaigns with ROI focus
• Coordinate photography and video production; assist with recruiting marketing; support community outreach events
• Design marketing materials when needed and coordinate promotional campaigns
• Maintain a comprehensive marketing asset library

Requirements

• 3+ years of digital marketing experience
• Experience with local SEO and Google Business Profiles
• Experience with HubSpot and CMS platforms (WordPress or HubSpot)
• Experience with Google Analytics 4 and Google Search Console
• Experience with SEMrush or similar SEO tools
• Experience with Meta Business Suite and Google Ads
• Experience with Canva or Adobe Creative Suite
• Strong writing and editing skills
• Photography and video editing experience
• Understanding of AI assisted content creation
• Excellent written communication and strong organizational skills
• Project management capability and analytical thinking
• Attention to detail and self-motivation
• Ability to prioritize multiple projects and make data-driven decisions
• Creative mindset aligned with business objectives
• Ability to work independently

Technologies

• Google Analytics 4
• Google Search Console
• SEMrush
• WordPress
• HubSpot CMS
• HubSpot
• Google Ads
• Meta Business Suite
• Google Business Profiles
• Local Service Ads
• Canva
• Adobe Creative Suite

Benefits

• Health insurance
• Paid time off
• Training and development
• Vision insurance
• 401(k) and 401(k) matching
• Competitive salary
• Dental insurance
• Employee discounts

Key Performance Indicators (KPIs)

• Increase in qualified website traffic
• Improvement in search rankings
• Growth in organic leads
• Growth in Google Business Profile engagement
• Increase in customer reviews
• Improved website conversion rate
• Increased social media engagement
• Growth in membership signups
• Increased booked appointments from digital marketing
• Positive ROI on advertising campaigns

What Success Looks Like

• Increase qualified organic website traffic
• Improve rankings for priority service keywords
• Expand city level search visibility
• Maintain an active Google Business Profile
• Execute a consistent content marketing strategy
• Grow online reviews
• Increase lead generation from digital channels
• Continuously optimize the website using analytics and SEO best practices