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13d ago

Digital Marketing & SEO Manager

A&E Plumbing, Heating & Air Hood River, OR 🇺🇸 Remote

Hood River, OR

13d ago

$30 - $45/hr Full time Manager Marketing Analytics

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Job Description

Lead the digital marketing and SEO program for A&E Plumbing, Heating & Air to grow traffic, rankings, and leads while expanding local market presence across websites, content, local SEO, email, and paid channels.

Responsibilities

Oversee ongoing management and enhancement of the company website
Optimize pages for search performance and user experience
Develop and maintain city-specific landing pages
Create and optimize service pages
Implement and maintain schema markup across the site
Improve page speed and Core Web Vitals
Sustain the internal linking strategy
Optimize metadata, headings, images, and URLs
Monitor Google Search Console and resolve technical SEO issues
Maintain XML sitemaps and indexing
Plan and execute an annual content calendar
Produce or coordinate high-quality blog articles
Refresh existing content to boost rankings
Generate localized content for targeted service areas
Incorporate calls-to-action to improve lead generation
Build pillar pages and topic clusters
Develop FAQs and educational homeowner resources
Ensure content adheres to E-E-A-T best practices
Manage Google Business Profiles and keep business information current
Publish Google Posts regularly
Respond to customer reviews and manage reputation
Design and execute review generation campaigns
Optimize service areas for better local visibility
Manage business listings and citations
Improve local search rankings across Oregon and Washington markets
Develop monthly social media calendar
Produce content for Facebook and Instagram, including Reels, Stories, educational videos, and before/after content
Coordinate photography and video with technicians
Foster community engagement and respond to comments and messages
Track engagement metrics and report insights
Create customer newsletters and automated email campaigns
Develop seasonal marketing campaigns and membership growth initiatives
Build lead nurturing campaigns and improve website conversion rates
Optimize landing pages and calls-to-action to boost online scheduling conversions
Monitor user behavior with analytics tools and base decisions on data
Track and report website traffic, organic rankings, local rankings, Google Business Profile performance, leads, conversion rates, social media growth, paid advertising performance, and campaign ROI
Provide monthly reports including Completed work, performance metrics, wins, challenges, and next month's priorities
Coordinate and maintain marketing assets across website, social, advertising, printed materials, vehicles, uniforms, photography, email templates, Google Business Profiles, and directory listings
Manage Google Ads, Local Service Ads, and Meta advertising campaigns with ROI focus
Coordinate photography and video production; assist with recruiting marketing; support community outreach events
Design marketing materials when needed and coordinate promotional campaigns
Maintain a comprehensive marketing asset library

Requirements

3+ years of digital marketing experience
Experience with local SEO and Google Business Profiles
Experience with HubSpot and CMS platforms (WordPress or HubSpot)
Experience with Google Analytics 4 and Google Search Console
Experience with SEMrush or similar SEO tools
Experience with Meta Business Suite and Google Ads
Experience with Canva or Adobe Creative Suite
Strong writing and editing skills
Photography and video editing experience
Understanding of AI assisted content creation
Excellent written communication and strong organizational skills
Project management capability and analytical thinking
Attention to detail and self-motivation
Ability to prioritize multiple projects and make data-driven decisions
Creative mindset aligned with business objectives
Ability to work independently

Technologies

Google Analytics 4
Google Search Console
SEMrush
WordPress
HubSpot CMS
HubSpot
Google Ads
Meta Business Suite
Google Business Profiles
Local Service Ads
Canva
Adobe Creative Suite

Benefits

Health insurance
Paid time off
Training and development
Vision insurance
401(k) and 401(k) matching
Competitive salary
Dental insurance
Employee discounts

Key Performance Indicators (KPIs)

Increase in qualified website traffic
Improvement in search rankings
Growth in organic leads
Growth in Google Business Profile engagement
Increase in customer reviews
Improved website conversion rate
Increased social media engagement
Growth in membership signups
Increased booked appointments from digital marketing
Positive ROI on advertising campaigns

What Success Looks Like

Increase qualified organic website traffic
Improve rankings for priority service keywords
Expand city level search visibility
Maintain an active Google Business Profile
Execute a consistent content marketing strategy
Grow online reviews
Increase lead generation from digital channels
Continuously optimize the website using analytics and SEO best practices

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2mo ago

Marketing & SEO Specialist (Client-Facing)

Contractor Web Zone Remote 🇺🇸 Remote

Remote

2mo ago Closed

$27 - $35/hr Full time Marketing Analytics Client Relationship Specialist

This position is no longer accepting applications (closed Jun 8, 2026).

Job Description

Remote, full-time Marketing and SEO support with a client-facing focus. Enjoy the flexibility of working from anywhere while helping client sites grow through ongoing SEO and content work, clear communication, and monthly performance updates. This role offers competitive hourly compensation (USD 27 to 35 per hour) and a culture built on reliability, clarity, and consistent execution for roofing and home-service contractors across the United States.