Manager, SEO/ AEO/ GEO (Digital Marketing)

In a hybrid Melville, NY role, lead the evolution of AI driven search and discoverability at Leviton with a salary range of USD 100,000 to 120,000 per year.

Responsibilities

• Create and implement a unified SEO, AEO, and GEO program.
• Enhance content for AI answer platforms by optimizing FAQs, instructional content, and product data schemas.
• Identify content gaps by analyzing search behavior and new AI prompts.
• Boost AI platform visibility by clarifying content, building authority, and improving attribution.
• Collaborate with product marketing, content, and web teams to align optimization with business goals.
• Implement and scale schema markup to enhance machine readability.
• Analyze performance using GA4, Google Search Console, and SEO tools.
• Define and monitor metrics for AI answer presence and visibility.
• Monitor brand mentions and citations in AI generated responses.
• Track AI driven referral traffic.
• Monitor competitors and uncover opportunities to lift Leviton's AI search share of voice.
• Build dashboards to track both traditional SEO and AI driven performance.

Requirements

• Experience optimizing content for AI assistants or generative search platforms.
• Understanding of structured data, schema markup, and content architecture.
• Ability to prioritize authority, trust, and visible answers over rankings.
• Curiosity and adaptability in a rapidly evolving digital and AI landscape.

Technologies

• Google Analytics 4 (GA4)
• Google Search Console
• SEMrush
• Ahrefs
• Screaming Frog
• ChatGPT
• Gemini
• Perplexity
• Bing Copilot

Benefits

• Work on cutting edge SEO and AI discoverability initiatives
• Influence how customers find and choose Leviton solutions
• Collaborate across digital, product marketing, and technology teams
• Gain exposure to emerging tools and strategies shaping the future of search
• Make a measurable impact on traffic, engagement, and business growth
• Medical, dental, and vision insurance programs
• 401K plans with employer-matching contributions
• Tuition reimbursement
• PTO
• Paid holidays
• Volunteer time off

What you’ll gain

• Hands on experience leading the shift from SEO to AI driven discovery
• Exposure to real world applications of AEO and GEO strategies
• Mentorship and collaboration with experienced marketing professionals
• Opportunity to drive high impact initiatives across Leviton.com

Education & Experience

• 3–6+ years of experience in SEO, digital marketing, or content strategy
• Strong understanding of SEO fundamentals (keyword strategy, on page optimization, technical SEO)
• Familiarity or interest in AI driven search, AEO, or GEO strategies
• Experience with SEO tools such as SEMrush, Ahrefs, Screaming Frog
• Working knowledge of Google Analytics (GA4) and Search Console
• Strong analytical, research, and problem solving skills
• Ability to translate data into clear, actionable insights
• Strong writing and content structuring skills, especially for clear, answer based formats
• Detail oriented with a collaborative mindset