Digital Marketing - Content & AI Visibility Manager

ICON Eyecare is seeking a Digital Marketing leader to manage digital content and AI visibility across EVP EyeCare practices. This role focuses on improving organic discovery for patients by combining SEO, AEO/GEO, and performance-driven website and local search strategy.

Key Responsibilities

• Lead strategy for SEO, AEO (answer engine optimization), GEO (generative engine optimization), and emerging AI-search approaches to expand organic visibility and patient discovery.
• Own the website and content strategy, including landing page development, content planning, briefs, copywriting, editing, and ongoing optimization.
• Create content across multiple channels, including patient education, service-line and physician content, and social and campaign materials.
• Translate business, clinical, and marketing priorities into clear, actionable content and AI visibility plans.
• Manage and optimize local search presence and business listings across Google, Apple, Microsoft, and other relevant platforms.
• Coordinate digital campaigns and content deliverables by partnering with internal teams, regional leaders, and external agencies.
• Support regional marketing priorities, including local initiatives, promotions, offers, and market-specific opportunities.
• Use performance data and search and content insights to identify opportunities and continuously improve results.

Required Qualifications

• 4 to 6+ years of experience in digital marketing, content marketing, SEO, or a related discipline.
• Strong knowledge of SEO and content strategy, including how search is evolving through AI, AEO/GEO, and LLM-driven discovery.
• Excellent writing and editing skills, with the ability to make complex or technical topics clear and engaging for consumers.
• Experience developing and optimizing website content, ideally in a CMS such as WordPress.
• Working knowledge of paid search, paid social, and other digital media channels and how they integrate with SEO/AEO.
• Strong analytical instincts and comfort using performance data, search insights, and reporting to guide decisions.
• Strong project management skills to balance priorities across markets, stakeholders, and external partners.
• Comfort operating as both a strategic thinker and a hands-on doer.

Preferred Qualifications

• Experience with local SEO, business listings, and location-based digital marketing (strongly preferred).
• Healthcare, multi-location, or other complex consumer-service marketing experience (a plus).
• Bachelor’s degree in Marketing, Communications, Journalism, or a related field (preferred).

Technology & Tools

• SEO, AEO (answer engine optimization), GEO (generative engine optimization), LLM-driven discovery
• WordPress, Google, Apple, Microsoft
• Paid search, paid social

Compensation & Benefits

Salary: USD 85,000 to 100,000 per year.

• Medical, dental, and vision coverage
• 401(k)
• Paid time off
• Eligible to participate in EVP EyeCare’s Bonus Program

Location & Work Setup

• This role must be based in Colorado, Arizona, or Texas.
• Primarily remote, with occasional travel to clinic locations and regional markets as needed.