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Digital Marketing - Content & AI Visibility Manager

ICON Eyecare Denver, CO 🇺🇸 Remote

Denver, CO

Today

$85k - $100k/yr Full time Manager Aeo/seo Ai Marketing

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Job Description

ICON Eyecare is seeking a Digital Marketing leader to manage digital content and AI visibility across EVP EyeCare practices. This role focuses on improving organic discovery for patients by combining SEO, AEO/GEO, and performance-driven website and local search strategy.

Key Responsibilities

Lead strategy for SEO, AEO (answer engine optimization), GEO (generative engine optimization), and emerging AI-search approaches to expand organic visibility and patient discovery.
Own the website and content strategy, including landing page development, content planning, briefs, copywriting, editing, and ongoing optimization.
Create content across multiple channels, including patient education, service-line and physician content, and social and campaign materials.
Translate business, clinical, and marketing priorities into clear, actionable content and AI visibility plans.
Manage and optimize local search presence and business listings across Google, Apple, Microsoft, and other relevant platforms.
Coordinate digital campaigns and content deliverables by partnering with internal teams, regional leaders, and external agencies.
Support regional marketing priorities, including local initiatives, promotions, offers, and market-specific opportunities.
Use performance data and search and content insights to identify opportunities and continuously improve results.

Required Qualifications

4 to 6+ years of experience in digital marketing, content marketing, SEO, or a related discipline.
Strong knowledge of SEO and content strategy, including how search is evolving through AI, AEO/GEO, and LLM-driven discovery.
Excellent writing and editing skills, with the ability to make complex or technical topics clear and engaging for consumers.
Experience developing and optimizing website content, ideally in a CMS such as WordPress.
Working knowledge of paid search, paid social, and other digital media channels and how they integrate with SEO/AEO.
Strong analytical instincts and comfort using performance data, search insights, and reporting to guide decisions.
Strong project management skills to balance priorities across markets, stakeholders, and external partners.
Comfort operating as both a strategic thinker and a hands-on doer.

Preferred Qualifications

Experience with local SEO, business listings, and location-based digital marketing (strongly preferred).
Healthcare, multi-location, or other complex consumer-service marketing experience (a plus).
Bachelor’s degree in Marketing, Communications, Journalism, or a related field (preferred).

Technology & Tools

SEO, AEO (answer engine optimization), GEO (generative engine optimization), LLM-driven discovery
WordPress, Google, Apple, Microsoft
Paid search, paid social

Compensation & Benefits

Salary: USD 85,000 to 100,000 per year.

Medical, dental, and vision coverage
401(k)
Paid time off
Eligible to participate in EVP EyeCare’s Bonus Program

Location & Work Setup

This role must be based in Colorado, Arizona, or Texas.
Primarily remote, with occasional travel to clinic locations and regional markets as needed.

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