Digital Marketing & SEO/GEO Content Strategist

SpaceManager Closets is hiring a hands-on Digital Marketing & SEO/GEO Content Strategist to strengthen organic search performance, improve AI-powered visibility in GEO experiences, and drive qualified lead generation. Based in Houston, TX and working onsite, this role blends SEO strategy and execution with content development, local search growth, and conversion-focused website and email/social marketing.

Role focus

• Improve organic search visibility, website traffic, and qualified leads
• Increase discoverability and recommendations in AI-powered search experiences such as ChatGPT, Google AI Overviews, Gemini, Perplexity, and other emerging platforms
• Support customer journey content from early inspiration through consultation requests

Key responsibilities

• Develop and execute comprehensive SEO strategies to improve rankings, traffic, and lead generation
• Perform keyword research for high-intent searches related to custom closets, walk-in closets, garage storage, pantries, and home organization solutions
• Optimize on-page elements including pages, blog posts, landing pages, titles, meta descriptions, and internal linking
• Identify and implement technical SEO improvements such as site structure, indexing, schema markup, and page performance
• Monitor competitor SEO activity and identify opportunities to capture market share
• Track performance using Google Analytics 4, Google Search Console, SEMrush, Ahrefs, or similar tools
• Structure and optimize website content so it is more likely to be discovered, understood, cited, or recommended by AI search engines
• Publish authoritative, informative content answering questions about custom closets, pricing, design, materials, and installation
• Monitor brand visibility across AI platforms and look for opportunities to improve recommendations, mentions, and citations
• Maintain a content calendar aligned with SEO goals, customer interests, and business priorities
• Research, write, edit, and publish approximately two high-quality, SEO-optimized blog articles per week
• Create marketing content for service pages, location pages, landing pages, newsletters, and other materials
• Collaborate with sales and production teams to produce authentic content featuring completed projects, products, and customer experiences
• Develop and execute local SEO strategies for Houston and surrounding communities, including citation and backlink efforts, reviews, and locally relevant content
• Optimize and maintain Google Business Profile listings, including business information, photos, updates, and relevant content
• Create geographically targeted website content for priority Houston-area markets and improve visibility in Google local results and map listings
• Track organic rankings, local visibility, traffic, and leads across priority geographic markets
• Maintain and update website content to ensure accuracy, consistency, and strong SEO performance
• Create, optimize, and test landing pages built to convert visitors into consultation requests
• Improve user experience, internal navigation, calls to action, and other conversion opportunities
• Work with external developers or technical vendors as needed for website improvements
• Analyze visitor behavior and conversion performance to identify improvement opportunities
• Develop and coordinate biweekly email newsletters featuring completed projects, design inspiration, promotions, and educational content
• Create and manage email campaigns, contact segmentation, and basic marketing automation workflows
• Repurpose content for social media channels including Facebook, Instagram, Pinterest, and LinkedIn
• Partner with creative and video resources to transform completed projects into multi-channel content
• Monitor and report on organic traffic, keyword rankings, local SEO performance, AI search visibility, and lead generation, including monthly reports
• Evaluate which content and marketing initiatives produce qualified leads and consultation requests
• Continuously refine SEO, GEO, content strategy, and conversion performance using data
• Collaborate with the marketing team and an external advertising agency to align organic content with paid advertising initiatives

Requirements

• 3+ years of experience in SEO, digital content marketing, or a closely related role
• Proven success improving organic traffic, keyword rankings, and lead generation
• Strong knowledge of on-page, technical, and local SEO best practices
• Familiarity with AI-powered search, Generative Engine Optimization (GEO), and evolving search trends
• Excellent writing, editing, research, and storytelling skills
• Experience creating SEO-optimized blog articles, service pages, and landing pages
• Proficiency with Google Analytics, Google Search Console, and SEO tools such as SEMrush or Ahrefs
• Experience using content management systems to publish website content
• Ability to work independently, manage multiple projects, and meet deadlines consistently
• Strong analytical skills and understanding of how marketing supports business growth

Technologies

• Google Analytics 4, Google Analytics, Google Search Console
• SEMrush, Ahrefs
• ChatGPT, Google AI Overviews, Gemini, Perplexity
• Google Business Profile
• HubSpot Marketing Hub
• Structured data, schema markup
• Canva
• Facebook, Instagram, Pinterest, LinkedIn

Benefits

• 401(k) and 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Referral program
• Retirement plan
• Vision insurance

Preferred qualifications

• Experience marketing home improvement, remodeling, interior design, residential construction, or other local service businesses
• Experience with HubSpot Marketing Hub, including email marketing, automation, and reporting
• Experience implementing structured data and technical SEO improvements
• Familiarity with Google Business Profile optimization and multi-location or geographic SEO strategies
• Experience using AI-powered content research, writing, and optimization tools
• Familiarity with conversion rate optimization and lead generation funnels
• Basic graphic design or content creation skills using tools such as Canva

Compensation

$70,500 - $85,100 per year.

How to apply

Please submit your resume along with examples of SEO content you have created, and where available, measurable results showing improvements in organic search rankings, traffic, or lead generation.