Digital Marketing Manager - Lead Generation B2C

Own B2C lead generation end to end for a hands-on, on-site full-time Marketing Director role in Houston. SpaceManager Closets supports your growth with competitive pay, strong benefits, and the tools you need to drive measurable results, from paid media and HubSpot to landing pages, content, and analytics.

Compensation: USD 88,600 to 107,000 per year
Location: Houston, TX (onsite)
Experience: 8+ years

What you’ll do

You’ll lead the B2C marketing strategy and handle day-to-day execution with a clear focus on qualified homeowner leads and booked design consultations. That includes performance marketing, conversion optimization, nurture, content planning, and ongoing improvement based on data.

• Own B2C marketing strategy and day-to-day execution.
• Generate qualified homeowner leads and booked design consultations.
• Manage and optimize Google Ads, paid social, and digital campaigns.
• Drive marketing performance reporting, including cost per lead, conversion rates, website traffic, booked consultations, and marketing-influenced revenue.
• Manage and optimize social media campaigns across Facebook, Instagram, Twitter, LinkedIn, and other platforms to maximize engagement and lead conversion.
• Run HubSpot and marketing automation for lead nurture, attribution, and reporting.
• Build and improve landing pages, offers, forms, email campaigns, and conversion paths.
• Lead content strategy based on homeowner questions around cost, options, comparisons, design, and process.
• Collaborate with the videographer on project, educational, customer, and social video content.
• Partner with sales and design to understand lead quality, buyer questions, objections, and conversion.
• Drive local SEO, reviews, website performance, email, social media, and other B2C growth initiatives.
• Manage select outside marketing vendors and specialists when needed.
• Test new channels, campaigns, offers, creative, and AI tools to identify growth opportunities.
• Create and maintain the marketing calendar to keep projects moving.

What you bring

• 8+ years of B2C marketing experience with measurable responsibility for lead generation, customer acquisition, or revenue growth.
• Hands-on experience with Google Ads, paid social, digital marketing, email marketing, content marketing, and lead generation.
• Strong expertise in social media marketing, including campaign management and content creation.
• Experience with HubSpot or a comparable CRM/marketing automation platform.
• Strong understanding of landing pages, funnels, conversion optimization, attribution, and lead nurturing.
• Analytical mindset with the ability to translate data insights into actionable strategy.
• Strong writing, communication, project management, and organizational skills.
• Ability to manage multiple priorities and move projects forward independently.

Tools you’ll use

• Google Ads, HubSpot, marketing automation
• Facebook, Instagram, Twitter, LinkedIn
• Landing pages, Email
• AI tools

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Employee discount
• Health insurance
• Health savings account
• Paid time off
• Retirement plan
• Vision insurance

Additional experience that’s a plus

• Marketing directly to homeowners in home improvement, home services, remodeling, custom closets or cabinetry, kitchen and bath, roofing/windows/flooring/HVAC or similar residential services, interior design, residential construction, or other high-ticket B2C considered-purchase industries.
• Experience with local SEO, Google Business Profile, video marketing, They Ask, You Answer, conversion optimization, and AI marketing tools.

How you’ll be measured

• Qualified marketing leads
• Cost per lead
• Cost per booked consultation
• Lead-to-consultation conversion
• Website traffic and conversion
• Paid media performance
• Content and video production
• Marketing-influenced pipeline and revenue