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2 jobs found

1mo ago

Digital Marketing & SEO Manager

A&E Plumbing, Heating & Air Hood River, OR 🇺🇸 Remote

Hood River, OR

1mo ago Closed

$30 - $45/hr Full time Manager Marketing Analytics

This position is no longer accepting applications (closed Aug 5, 2026).

Job Description

Lead the digital marketing and SEO program for A&E Plumbing, Heating & Air to grow traffic, rankings, and leads while expanding local market presence across websites, content, local SEO, email, and paid channels.

Responsibilities

Oversee ongoing management and enhancement of the company website
Optimize pages for search performance and user experience
Develop and maintain city-specific landing pages
Create and optimize service pages
Implement and maintain schema markup across the site
Improve page speed and Core Web Vitals
Sustain the internal linking strategy
Optimize metadata, headings, images, and URLs
Monitor Google Search Console and resolve technical SEO issues
Maintain XML sitemaps and indexing
Plan and execute an annual content calendar
Produce or coordinate high-quality blog articles
Refresh existing content to boost rankings
Generate localized content for targeted service areas
Incorporate calls-to-action to improve lead generation
Build pillar pages and topic clusters
Develop FAQs and educational homeowner resources
Ensure content adheres to E-E-A-T best practices
Manage Google Business Profiles and keep business information current
Publish Google Posts regularly
Respond to customer reviews and manage reputation
Design and execute review generation campaigns
Optimize service areas for better local visibility
Manage business listings and citations
Improve local search rankings across Oregon and Washington markets
Develop monthly social media calendar
Produce content for Facebook and Instagram, including Reels, Stories, educational videos, and before/after content
Coordinate photography and video with technicians
Foster community engagement and respond to comments and messages
Track engagement metrics and report insights
Create customer newsletters and automated email campaigns
Develop seasonal marketing campaigns and membership growth initiatives
Build lead nurturing campaigns and improve website conversion rates
Optimize landing pages and calls-to-action to boost online scheduling conversions
Monitor user behavior with analytics tools and base decisions on data
Track and report website traffic, organic rankings, local rankings, Google Business Profile performance, leads, conversion rates, social media growth, paid advertising performance, and campaign ROI
Provide monthly reports including Completed work, performance metrics, wins, challenges, and next month's priorities
Coordinate and maintain marketing assets across website, social, advertising, printed materials, vehicles, uniforms, photography, email templates, Google Business Profiles, and directory listings
Manage Google Ads, Local Service Ads, and Meta advertising campaigns with ROI focus
Coordinate photography and video production; assist with recruiting marketing; support community outreach events
Design marketing materials when needed and coordinate promotional campaigns
Maintain a comprehensive marketing asset library

Requirements

3+ years of digital marketing experience
Experience with local SEO and Google Business Profiles
Experience with HubSpot and CMS platforms (WordPress or HubSpot)
Experience with Google Analytics 4 and Google Search Console
Experience with SEMrush or similar SEO tools
Experience with Meta Business Suite and Google Ads
Experience with Canva or Adobe Creative Suite
Strong writing and editing skills
Photography and video editing experience
Understanding of AI assisted content creation
Excellent written communication and strong organizational skills
Project management capability and analytical thinking
Attention to detail and self-motivation
Ability to prioritize multiple projects and make data-driven decisions
Creative mindset aligned with business objectives
Ability to work independently

Technologies

Google Analytics 4
Google Search Console
SEMrush
WordPress
HubSpot CMS
HubSpot
Google Ads
Meta Business Suite
Google Business Profiles
Local Service Ads
Canva
Adobe Creative Suite

Benefits

Health insurance
Paid time off
Training and development
Vision insurance
401(k) and 401(k) matching
Competitive salary
Dental insurance
Employee discounts

Key Performance Indicators (KPIs)

Increase in qualified website traffic
Improvement in search rankings
Growth in organic leads
Growth in Google Business Profile engagement
Increase in customer reviews
Improved website conversion rate
Increased social media engagement
Growth in membership signups
Increased booked appointments from digital marketing
Positive ROI on advertising campaigns

What Success Looks Like

Increase qualified organic website traffic
Improve rankings for priority service keywords
Expand city level search visibility
Maintain an active Google Business Profile
Execute a consistent content marketing strategy
Grow online reviews
Increase lead generation from digital channels
Continuously optimize the website using analytics and SEO best practices

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1mo ago

Assistant Director of Communications and Marketing

Glen Oaks Community College Kalamazoo, MI

Kalamazoo, MI

1mo ago Closed

$52k - $78k/yr Full time Manager Marketing Brand Management

This position is no longer accepting applications (closed Jul 12, 2026).

Job Description

The Assistant Director of Communications and Marketing at Glen Oaks Community College leads digital content initiatives with a focus on the website and social media to drive engagement and conversions. This onsite role based in Kalamazoo, Michigan reports to the Executive Director of Communications and Marketing and oversees content creation, digital engagement, and cross‑department collaboration across campus.

Responsibilities

Direct the strategy, development, and upkeep of web content, ensuring accuracy, clarity, SEO best practices, and ADA compliance.
Plan, compose, and edit website copy for academic programs, student services, events, and campaigns.
Build and optimize landing pages that support recruitment, engagement, and marketing initiatives.
Act as a website CMS power user and trainer, guiding departments and enforcing brand and accessibility standards.
Regularly audit the site for outdated content, broken links, and structural improvements.
Develop multimedia content including graphics, photos, videos, and written stories for the website, email, social channels, and blogs.
Plan and execute a comprehensive social media strategy and content calendar across platforms such as Facebook, Instagram, LinkedIn, and YouTube, prioritizing engagement and storytelling aligned with institutional goals.
Collaborate with internal stakeholders in Admissions, Foundation, Academics, and Student Services to gather, develop, and publish digital content.
Leverage AI tools to enhance content development, editing, and efficiency.
Create compelling photo and video content that highlights student experiences, campus events, and institutional initiatives; edit and deliver content in a timely manner to support strategic storytelling and audience engagement.
Monitor digital trends, user behavior, and analytics; report on performance and propose content improvements.
Uphold the college brand, tone, and voice in all content across platforms.
Assist in promoting on campus events and initiatives, including evening and weekend coverage as needed.
Perform other duties as assigned.

Requirements

Bachelor’s degree from an accredited institution in marketing, communications, graphic design, or a related field.
Two (2) years of experience in digital content creation and social media management, including engagement strategies and analytics.
Experience with website content management systems, SEO management, and user experience best practices.
Demonstrated experience with content planning, copywriting, and publishing.
Experience with Adobe Creative Suite, Canva, or similar tools.
Strong photography and videography skills, including editing software.
Excellent writing, grammar, and visual storytelling abilities.
Ability to manage multiple projects, prioritize, and meet deadlines.

Technologies

Proficiency with Adobe Creative Suite, Canva, Modern Campus CMS, and AI tools including ChatGPT, custom GPTs, AI image editors, AI video editors, and workflow automations.

Benefits

401(k)
403(b)
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Health insurance
Health savings account
Life insurance
On-site gym
Paid time off
Professional development assistance
Relocation assistance
Retirement plan
Tuition reimbursement
Vision insurance

How to Apply

Interested candidates must submit a cover letter, resume, and contact information for three professional references.

Preferred Qualifications

Experience working in higher education or a mission‑driven organization.
Experience with Modern Campus CMS.
Proficiency with AI based tools such as ChatGPT, custom GPTs, AI image and video editors, and workflow automations.

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Digital Marketing & SEO Manager

Assistant Director of Communications and Marketing

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