The Assistant Director of Communications and Marketing at Glen Oaks Community College leads digital content initiatives with a focus on the website and social media to drive engagement and conversions. This onsite role based in Kalamazoo, Michigan reports to the Executive Director of Communications and Marketing and oversees content creation, digital engagement, and cross‑department collaboration across campus.

Responsibilities

Direct the strategy, development, and upkeep of web content, ensuring accuracy, clarity, SEO best practices, and ADA compliance.
Plan, compose, and edit website copy for academic programs, student services, events, and campaigns.
Build and optimize landing pages that support recruitment, engagement, and marketing initiatives.
Act as a website CMS power user and trainer, guiding departments and enforcing brand and accessibility standards.
Regularly audit the site for outdated content, broken links, and structural improvements.
Develop multimedia content including graphics, photos, videos, and written stories for the website, email, social channels, and blogs.
Plan and execute a comprehensive social media strategy and content calendar across platforms such as Facebook, Instagram, LinkedIn, and YouTube, prioritizing engagement and storytelling aligned with institutional goals.
Collaborate with internal stakeholders in Admissions, Foundation, Academics, and Student Services to gather, develop, and publish digital content.
Leverage AI tools to enhance content development, editing, and efficiency.
Create compelling photo and video content that highlights student experiences, campus events, and institutional initiatives; edit and deliver content in a timely manner to support strategic storytelling and audience engagement.
Monitor digital trends, user behavior, and analytics; report on performance and propose content improvements.
Uphold the college brand, tone, and voice in all content across platforms.
Assist in promoting on campus events and initiatives, including evening and weekend coverage as needed.
Perform other duties as assigned.

Requirements

Bachelor’s degree from an accredited institution in marketing, communications, graphic design, or a related field.
Two (2) years of experience in digital content creation and social media management, including engagement strategies and analytics.
Experience with website content management systems, SEO management, and user experience best practices.
Demonstrated experience with content planning, copywriting, and publishing.
Experience with Adobe Creative Suite, Canva, or similar tools.
Strong photography and videography skills, including editing software.
Excellent writing, grammar, and visual storytelling abilities.
Ability to manage multiple projects, prioritize, and meet deadlines.

Technologies

Proficiency with Adobe Creative Suite, Canva, Modern Campus CMS, and AI tools including ChatGPT, custom GPTs, AI image editors, AI video editors, and workflow automations.

Benefits

401(k)
403(b)
Dental insurance
Employee assistance program
Employee discount
Flexible schedule
Health insurance
Health savings account
Life insurance
On-site gym
Paid time off
Professional development assistance
Relocation assistance
Retirement plan
Tuition reimbursement
Vision insurance

How to Apply

Interested candidates must submit a cover letter, resume, and contact information for three professional references.

Preferred Qualifications

Experience working in higher education or a mission‑driven organization.
Experience with Modern Campus CMS.
Proficiency with AI based tools such as ChatGPT, custom GPTs, AI image and video editors, and workflow automations.

Assistant Director of Communications and Marketing