Digital Marketing & Communications Coordinator
Job Description
Cornerstone of Hope offers an on-site opportunity in Independence, Ohio that centers on storytelling, community engagement, and digital outreach. As the Digital Marketing & Communications Coordinator, you will shape how the organization speaks to donors, families, and partners by leading social channels, creating compelling content, and guiding digital campaigns. This role blends creative storytelling with data-informed marketing to raise awareness, support programs, and expand Cornerstone of Hope's impact across Ohio. The position provides a robust benefits package and a collaborative culture focused on service, compassion, and professional growth, with a clear opportunity to contribute to Cornerstone of Hope's Christian mission and values.
Benefits
- 401(k)
- 401(k) matching
- Dental insurance
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Responsibilities
- Lead Cornerstone of Hope's day-to-day social media presence across Facebook, Instagram, LinkedIn, YouTube, and emerging platforms
- Plan and execute digital marketing campaigns and content that support organizational priorities, fundraising, programs, events, and community awareness
- Produce compelling reels, short-form videos, graphics, photography, and written content
- Create and distribute email marketing campaigns, newsletters, and digital communications
- Identify, interview, photograph, and capture video of clients, volunteers, donors, staff, and community partners to tell authentic stories that demonstrate impact, inspire hope, and strengthen donor engagement
- Write blogs, newsletters, press releases, impact stories, annual report content, fundraising appeals, campaign messaging, and other communications that increase awareness and participation
- Coordinate and prepare organizational leaders for media interviews, podcast opportunities, speaking engagements, and other storytelling opportunities to expand visibility and reinforce the organization's reputation
- Partner with program and development leadership to identify new audiences, strategic partnerships, and opportunities to broaden reach across Ohio
- Identify and coordinate high-impact community and media opportunities, including conferences, podcasts, health fairs, networking events, and outreach activities
- Develop and execute marketing campaigns and outreach initiatives that increase referrals, strengthen awareness, and drive engagement with programs, services, events, and initiatives
- Maintain an outreach calendar and track partnership activity, referral opportunities, media contacts, and community engagement efforts
- Monitor and analyze the performance of digital marketing campaigns, social media, website content, email marketing, media relations, and outreach initiatives using KPIs to optimize future efforts
- Establish measurable marketing goals and implement strategies to increase audience reach, engagement, referrals, volunteer participation, and organizational visibility
- Identify and implement innovative marketing ideas, emerging technologies, AI tools, and process improvements while maintaining Cornerstone's trusted voice and brand
- Maintain marketing systems, digital assets, media contacts, and communication resources to support efficient operations
- Participates in staff meetings and events as outlined in the All-Hands-on-Deck section of the COH PTO Policy
- Performs other duties as may be assigned
Requirements
- An appreciation for and enthusiastic willingness to support Cornerstone of Hope's Christian mission and values
- Outstanding writing, editing, and storytelling skills
- Strong visual eye and creative instincts
- 2β4 years of experience creating engaging digital marketing or communications content
- Experience with Canva and familiarity with Adobe Creative Cloud, Meta Business Suite, Google Analytics, email marketing platforms, and WordPress or similar CMS
- Ability to manage multiple priorities while meeting deadlines
- Demonstrated ability to stay current on emerging marketing trends, AI tools, and evolving social platforms, and the initiative to thoughtfully incorporate new ideas while maintaining the organization's voice and brand
Technologies
- YouTube
- Canva
- Adobe Creative Cloud
- Meta Business Suite
- Google Analytics
- WordPress