Social Media & Marketing Coordinator

United Way of Greenville County is seeking a Social Media & Marketing Coordinator to strengthen its digital presence and keep campaigns moving from idea to launch. This onsite role in Greenville, SC blends strategy, storytelling, content production, design, web updates, and hands-on problem solving so the organization’s voice stays consistent and campaigns stay on track.

What you’ll do

• Develop and execute a social media strategy for United Way of Greenville County and its hosted initiatives.
• Plan content calendars that align with organizational priorities, campaigns, and seasonal moments.
• Create platform-native content including short-form video, photography, carousels, stories, and live coverage.
• Increase reach and engagement by testing new formats, platforms, and content ideas, then doubling down on what works.
• Manage online conversations with care and good judgment while maintaining a consistent brand voice.
• Write across every format, including blogs, newsletters, email campaigns, web copy, scripts, captions, and print copy.
• Find and tell stories from people we serve, volunteers, donors, employers, and the nonprofits funded through grantmaking.
• Translate complex topics such as financial stability, housing, and education into clear, human messaging.
• Adapt one story for multiple audiences and channels without losing what makes it meaningful.
• Build two-way conversations by engaging audiences instead of broadcasting at them.
• Incorporate specific feedback into the work and share feedback to improve quality across deliverables.
• Create on-brand graphics, flyers, and digital assets using Adobe Creative Suite or Canva.
• Build and maintain web content in WordPress and Elementor, including blogs, landing pages, and forms.
• Ensure published content looks right and performs well on every device.
• Manage multiple campaigns at once, handling planning, production, launch, and recap.
• Strengthen team workflows to better take in, prioritize, and deliver requests.
• Coordinate across departments, vendors, and creative contributors to keep work on time and on brand.
• Organize files, photos, and brand assets so they remain easy to find and reuse.
• Act as a go-to problem solver for digital tools, platforms, websites, and workflow issues.
• Identify root causes, resolve issues or route them to the right person, and document solutions.
• Spot recurring problems and recommend better ways of working.
• Set goals for digital channels and track progress against them.
• Report regularly on what’s working, what isn’t, and what comes next.
• Use data and audience insight to inform smarter content decisions.

Content across the full scope of work

• ALICE Households
• Direct services: 211, Ride United, and VITA
• Hosted initiatives: Greenville Together and OnTrack Greenville
• Grant funding: Elevating the nonprofits funded and the work done together
• Donors & leadership giving
• Corporate engagement
• Volunteer engagement
• Affinity groups: Women United, Young Professionals, and AAL
• Signature events: Hands On Greenville Day, School Tools, Gratefull GVL, and Project Joy

What you bring

• 5+ years of experience in social media, marketing, or communications.
• Excellent writing that is clear, warm, and confident across formats.
• Strong design skills in Adobe Creative Suite or Canva.
• Hands-on experience with WordPress.
• Elementor experience is a strong plus.
• Short-form video shooting and editing skills.
• Proven project management skills and comfort using project management tools.
• Working knowledge of social media management, analytics, and email marketing platforms.
• Ability to switch between projects, audiences, and priorities while maintaining quality.
• Sound judgment and care when telling stories about people facing hard seasons of life.
• Availability for some evening and weekend events.
• Bachelor’s degree in Marketing, Communications, Journalism or a related field.
• Basic HTML and CSS.
• Experience with paid social campaigns.

Tools & technologies

• Adobe Creative Suite, Canva
• WordPress, Elementor
• HTML, CSS
• Short-form video
• Social media management
• Analytics
• Email marketing platforms
• Paid social campaigns

Reports to: VP of Marketing & Communications.