Manager of Web/ Digital Media and Marketing Operations

Onsite role in Brownsville, TX providing operational leadership across web, digital media, marketing operations, and Student Life communications.

Responsibilities

• Supervise and lead assigned personnel through coaching, training, work assignment, and performance evaluation.
• Set annual goals, priorities, work plans, and performance expectations for personnel and functional areas.
• Build a collaborative, service-oriented environment and coordinate work between Marketing, Student Life, and other College departments.
• Partner with Marketing team members to promote Student Life programs using print, web, social media, digital signage, video, photography, and other channels.
• Oversee the College website and assigned digital platforms, including content governance, user access, quality assurance, analytics, search optimization, usability, and ongoing improvements.
• Ensure web and digital content meets institutional branding, communication standards, accessibility requirements, and applicable laws and regulations, including ADA and WCAG.
• Coordinate the conversion, remediation, and maintenance of accessible digital documents and web content with content owners and other departments.
• Provide strategic direction for digital communications, online campaigns, web projects, digital calendars, forms, landing pages, and other technology-supported marketing initiatives.
• Develop, prepare, and monitor annual operating budgets for Marketing and Student Life in coordination with the Executive Director of Marketing and relevant College offices.
• Maintain project lists and budget/account documentation, including records of encumbrances, expenditures, available balances, and related budgets.
• Assist with analysis, preparation, compilation, and submission of annual budget requests, budget narratives, supporting schedules, and other planning materials.
• Prepare and process purchase requisitions, purchase orders, blanket purchase orders, contracts, invoices, receiving documentation, and related procurement records.
• Coordinate vendor registration, quote collection, purchasing documentation, contract routing, renewal tracking, and communications with vendors and College offices.
• Create, document, maintain, and update standard operating procedures, workflow guides, calendars, forms, checklists, and internal controls for recurring processes.
• Collaborate with academic and administrative departments to confirm web project scope, timelines, resource needs, and deliverable alignment with institutional standards.
• Support the Executive Director of Marketing with operational planning, resource allocation, departmental reporting, strategic initiatives, and implementation of the comprehensive marketing plan.
• Participate in systematic review and evaluation of assigned functional areas per the College’s institutional effectiveness model.
• Stay current on best practices, emerging technologies, accessibility standards, procurement requirements, student engagement trends, and applicable legislation.
• Handle personnel, student, vendor, financial, and institutional matters with confidentiality and sound judgment.
• Attend the workplace regularly, report punctually, and follow an assigned schedule.
• Hours may include evenings, holidays, weekends, and special events.
• Perform duties in compliance with College standards, policies, procedures, guidelines, and applicable laws and regulations.
• Use interpersonal skills and judgment when working with coworkers, the supervisory chain, faculty, staff, students, vendors, and the public.
• Complete required training and professional development sessions sponsored by Texas Southmost College.
• Support College Strategic Plan values and institutional goals; promote morale, teamwork, and customer service.
• Serve on committees and work groups as appointed.
• Perform other duties as assigned.

Requirements

• Budgeting and procurement: Knowledge of budgeting principles, accounting systems, internal controls, and procurement procedures.
• Marketing and digital operations: Knowledge of marketing operations, digital media, website administration, accessibility standards, project management, and student engagement practices.
• Ability to prepare and organize clear, concise financial, operational, and project reports and meet deadlines.
• Ability to examine and verify financial documents, invoices, purchasing records, contracts, and supporting documentation.
• Ability to interpret and apply College policies, procedures, laws, regulations, and accessibility requirements.
• Demonstrated leadership, supervision, organization, planning, and problem-solving skills with attention to detail and follow-through.
• Ability to develop and maintain positive working relationships with students, faculty, staff, vendors, and the public.
• Ability to communicate effectively, orally and in writing, including presenting to executive leadership, public groups, and committees.
• Proficiency with email, word processing, spreadsheets, databases, presentations, content management systems, analytics tools, and internet-based applications.
• Ability to work independently, manage multiple complex assignments, maintain confidentiality, and excel in a high-tech, all-digital environment.
• Strong commitment to Texas Southmost College mission, student success, and community service.
• Education: Bachelor’s degree from an accredited college or university in Marketing, Communications, Digital Media, Business Administration, Finance, Higher Education Administration, Student Affairs, or a closely related field.
• Experience: Five (5) years of progressively responsible experience in marketing, digital media, website administration, career services, student services, budget administration, procurement, finance, project management, or departmental operations.
• Budget/finance experience: Demonstrated experience developing and monitoring departmental budgets and processing purchasing, procurement, vendor, invoice, and financial documentation.

Preferred Education and Experience

• Master’s degree in Marketing with a specialization in Digital Media.
• Master’s degree in Business Administration, Communications, Higher Education Administration, Student Affairs, or related field.
• Experience in a comparable management or operational position at a community college or other higher education institution.
• Experience with Ellucian Colleague or a similar enterprise resource planning system, and with a content management system.
• Experience with digital accessibility, web analytics, institutional effectiveness, and student engagement assessment.
• Experience working effectively in a team environment with a strong customer-service focus.
• Bilingual in English and Spanish.

Technologies

• ADA, WCAG
• Ellucian Colleague
• Content management system
• Enterprise resource planning system
• Analytics tools
• NACES

Physical Demands

• Frequently required to stand.
• Occasionally required to walk; sit; use hands and fingers to handle objects, tools, or controls; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; talk or hear; and taste or smell.
• Frequently lift and/or move up to 10 pounds; occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required: close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus.

Work Environment

• Occasionally works near moving mechanical parts.
• Occasionally exposed to risk of electrical shock.
• Noise level is usually moderate.

Special Instructions

• Transcripts (unofficial) must be attached to applications for all positions with an educational requirement (Faculty/Staff/Administrative).
• Application is not complete until all required documents are attached.
• Attachments must be in PDF or Microsoft Word format and no larger than 2 MB.
• No document attachments are allowed after the application is submitted.
• Official transcripts are required only if recommended for hire.
• Official transcripts must be sent directly from the issuing institution to the College District’s Office of Human Resources and must include documentation of all credit earned, including the education requirements that qualify the applicant for the position.
• The College District recognizes equivalent credits and degrees earned from foreign universities.
• For eTranscripts, email: [email protected].
• Texas Southmost College Office of Human Resources: 80 Fort Brown, Tandy 105, Brownsville, Texas 78520.
• For more information: www.naces.org.