Marketing Coordinator

Istituto Marangoni Miami is seeking a versatile Marketing Coordinator to oversee content and campaigns across the school's programs. This hands-on role blends content creation with campaign execution and digital marketing operations, including automated email workflows, print materials, and event support, all on site in Miami.

Location

Miami, FL (onsite)

Salary

USD 60,000 - 75,000 annually

Responsibilities

• Update and maintain marketing content across all programs, including website pages, digital ads, and other assets
• Create or assist in creating marketing campaigns from concept through execution
• Design and produce brochures, flyers, and other print marketing materials
• Create and update landing pages, event invitations, and other digital assets
• Support content creation including blog posts, newsletters, and social media content
• Build, manage, and optimize automated Email Workflows in HubSpot for students at different stages of the lead cycle pipeline
• Draft and format email campaigns; run A/B testing to improve engagement and conversions
• Maintain and segment contact lists (HubSpot/Mailchimp)
• Coordinate email and SMS communications tied to events, including post-event follow-ups and geo-targeted travel communications
• Support marketing for admissions events, masterclasses, and open houses
• Coordinate Eventbrite setup and manage the event/marketing calendar
• Anticipate marketing needs for upcoming events (content, timing, assets)
• Participate in weekly campaign calls with our external digital media partners to review lead volume and lead quality by campaign
• Understand how each partner's content and landing pages are performing and how they map to lead generation goals
• Serve as an internal point of contact for aligning partner-driven campaigns with our broader marketing content and messaging
• Note: this role does not manage the external partners directly, but requires a solid working understanding of these campaigns and how they feed into our lead pipeline

Requirements

• Hands-on experience with HubSpot Marketing CRM, including building and managing automated email workflows/journeys
• Hands-on experience with Canva for producing brochures, flyers, and other print/digital assets
• Experience creating marketing content across multiple formats (web, digital ads, print)
• Strong copywriting and editing skills
• Comfort managing several projects and campaigns simultaneously

Technologies

• HubSpot Marketing CRM
• Canva
• Mailchimp
• Eventbrite

Benefits

• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

About the role

The Marketing Coordinator at Istituto Marangoni Miami manages marketing content and campaigns across all college programs, spanning website and ad content, brochures, print materials, and email communications. It is a broad, hands-on position that requires comfort moving between content creation, campaign execution, and digital marketing operations.