Marketing Jobs in Bedford, TX

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Growth Marketing Manager

DOT Compliance Group L.L.C. Bedford, TX

Bedford, TX

Today

$80k - $100k/yr Full time Manager Marketing Analytics

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Job Description

Drive digital growth for customer acquisition, lead generation, and revenue impact through paid media and conversion optimization.

Responsibilities

Develop, execute, and optimize digital customer acquisition strategies across paid and emerging channels to support qualified lead generation, customer acquisition, and revenue growth.
Manage paid media performance, budgets, and conversion initiatives; analyze customer behavior, market trends, and campaign performance to improve effectiveness and ROI.
Own website lead generation and conversion results through landing page strategy, user experience improvements, A/B testing, and ongoing conversion rate optimization.
Analyze website and campaign performance data to identify growth opportunities and improve lead generation outcomes.
Build and maintain marketing measurement frameworks, attribution models, dashboards, and executive reporting for visibility into lead generation, pipeline contribution, revenue attribution, and marketing ROI.
Track acquisition costs, conversion rates, lead quality, and revenue contribution; present performance insights and recommendations to guide data-driven decisions and marketing investment priorities.
Establish audience segmentation, lead scoring, lead nurture, and measurement requirements to improve lead generation, qualification, and customer acquisition performance.
Collaborate with Sales leadership and external partners to improve lead quality, conversion outcomes, pipeline performance, and revenue growth.
Perform responsibilities in a manner consistent with DOT Compliance Group’s purpose and core values.
Maintain regular attendance as an essential job function.
Complete other duties as assigned.

Requirements

Strong knowledge of digital customer acquisition, paid media management, conversion optimization, SEO, audience segmentation, lead scoring, and growth marketing strategies.
Proven ability to analyze marketing performance data, develop attribution insights, and drive measurable improvements in lead generation, conversion, and customer acquisition results.
Experience creating and executing testing strategies, including A/B testing, campaign optimization, and performance measurement frameworks.
Proficiency with digital advertising, web analytics, CRM, attribution, and reporting platforms, including:
- Google Ads
- GA4
- Google Tag Manager
- Salesforce CRM
- Similar tools
Strong analytical, communication, and organizational skills; ability to manage multiple priorities and provide actionable performance insights to stakeholders.

Technologies

Google Ads
GA4
Google Tag Manager
Salesforce CRM

Benefits

401(k)
401(k) matching
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Retirement plan
Vision insurance

Qualifications

Education: Bachelor’s degree in marketing, communications, business, or a related field.
Experience: 5+ years developing, executing, and optimizing digital customer acquisition, conversion optimization, and marketing performance measurement programs.
Internal applicants: 12+ months successful demonstration of current position responsibilities, approval from current manager, and a relevant combination of education, continuing education, and experience.
Education and experience equivalencies may be considered on a case-by-case basis based on overall qualifications, skills, and demonstrated capabilities; decisions are at the sole discretion of the hiring team and will comply with applicable requirements.

Preferred Qualifications

Experience supporting B2B lead generation and customer acquisition programs.
Experience marketing professional services, compliance services, SaaS, HR, insurance, transportation, workforce services, or similar industries.
Experience supporting inside sales organizations and high-volume, phone-based sales environments.
Familiarity with Salesforce Marketing Cloud and marketing automation platforms.
Experience utilizing AI-assisted marketing, content development, and analytics tools.

Additional Information

Company may modify or amend accountabilities and requirements at any time based on business needs.
Job description is subject to possible modification to reasonably accommodate individuals with disabilities.
Equal Opportunity Employer; Veterans/Disabled.

Location: Bedford, TX (onsite). Salary: USD 80,000 - 100,000 per year.

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