Growth Marketing Manager

Drive digital growth for customer acquisition, lead generation, and revenue impact through paid media and conversion optimization.

Responsibilities

• Develop, execute, and optimize digital customer acquisition strategies across paid and emerging channels to support qualified lead generation, customer acquisition, and revenue growth.
• Manage paid media performance, budgets, and conversion initiatives; analyze customer behavior, market trends, and campaign performance to improve effectiveness and ROI.
• Own website lead generation and conversion results through landing page strategy, user experience improvements, A/B testing, and ongoing conversion rate optimization.
• Analyze website and campaign performance data to identify growth opportunities and improve lead generation outcomes.
• Build and maintain marketing measurement frameworks, attribution models, dashboards, and executive reporting for visibility into lead generation, pipeline contribution, revenue attribution, and marketing ROI.
• Track acquisition costs, conversion rates, lead quality, and revenue contribution; present performance insights and recommendations to guide data-driven decisions and marketing investment priorities.
• Establish audience segmentation, lead scoring, lead nurture, and measurement requirements to improve lead generation, qualification, and customer acquisition performance.
• Collaborate with Sales leadership and external partners to improve lead quality, conversion outcomes, pipeline performance, and revenue growth.
• Perform responsibilities in a manner consistent with DOT Compliance Group’s purpose and core values.
• Maintain regular attendance as an essential job function.
• Complete other duties as assigned.

Requirements

• Strong knowledge of digital customer acquisition, paid media management, conversion optimization, SEO, audience segmentation, lead scoring, and growth marketing strategies.
• Proven ability to analyze marketing performance data, develop attribution insights, and drive measurable improvements in lead generation, conversion, and customer acquisition results.
• Experience creating and executing testing strategies, including A/B testing, campaign optimization, and performance measurement frameworks.
• Proficiency with digital advertising, web analytics, CRM, attribution, and reporting platforms, including:
  • Google Ads
  • GA4
  • Google Tag Manager
  • Salesforce CRM
  • Similar tools
• Strong analytical, communication, and organizational skills; ability to manage multiple priorities and provide actionable performance insights to stakeholders.

Technologies

• Google Ads
• GA4
• Google Tag Manager
• Salesforce CRM

Benefits

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Qualifications

• Education: Bachelor’s degree in marketing, communications, business, or a related field.
• Experience: 5+ years developing, executing, and optimizing digital customer acquisition, conversion optimization, and marketing performance measurement programs.
• Internal applicants: 12+ months successful demonstration of current position responsibilities, approval from current manager, and a relevant combination of education, continuing education, and experience.
• Education and experience equivalencies may be considered on a case-by-case basis based on overall qualifications, skills, and demonstrated capabilities; decisions are at the sole discretion of the hiring team and will comply with applicable requirements.

Preferred Qualifications

• Experience supporting B2B lead generation and customer acquisition programs.
• Experience marketing professional services, compliance services, SaaS, HR, insurance, transportation, workforce services, or similar industries.
• Experience supporting inside sales organizations and high-volume, phone-based sales environments.
• Familiarity with Salesforce Marketing Cloud and marketing automation platforms.
• Experience utilizing AI-assisted marketing, content development, and analytics tools.

Additional Information

• Company may modify or amend accountabilities and requirements at any time based on business needs.
• Job description is subject to possible modification to reasonably accommodate individuals with disabilities.
• Equal Opportunity Employer; Veterans/Disabled.

Location: Bedford, TX (onsite). Salary: USD 80,000 - 100,000 per year.