Digital Marketing Coordinator
Job Description
Ricardo Beverly Hills is looking for a Digital Marketing Coordinator to drive performance across e-commerce, paid media, email, social, and content channels. This onsite role in Algona, Washington, places you at the center of collaboration with Marketing, E-Commerce, Creative, Product, and Sales to bring Ricardo’s travel stories and products to life across multiple brands.
Responsibilities
- Assist in daily management and optimization of Ricardo's e-commerce ecosystem, tracking performance and user behavior to support revenue growth
- Evaluate website performance, conversion rates, customer journeys, and sales trends to spot improvement opportunities
- Recommend enhancements to the online shopping experience, navigation, merchandising, and the conversion funnel
- Support product launches with collection setup, content updates, promotions, and digital merchandising
- Assist with Shopify Plus updates, landing pages, homepage refreshes, and promotional campaigns
- Conduct competitive research and monitor digital trends within travel, luggage, and lifestyle categories
- Collaborate with internal departments (Design, Customer Services, Sales) to align on initiatives
- Assist planning, launching, and optimizing paid media campaigns across Google Ads, Meta (Facebook/Instagram), and emerging channels
- Monitor campaign performance metrics including ROAS, CAC, CTR, CPC, conversion rate, and revenue contribution
- Partner with agency partners and internal teams to improve campaign efficiency
- Support A/B testing of creative, messaging, audiences, and landing pages
- Contribute to email marketing calendar development and campaign execution
- Create and manage campaigns for product launches, retail and seasonal promotions, travel inspiration content, and customer retention efforts
- Execute campaigns including abandoned cart and lifecycle programs
- Analyze email performance and provide optimization recommendations
- Assist with audience segmentation and personalization strategies
- Support Ricardo's social media presence across Instagram, Facebook, TikTok, and LinkedIn
- Develop engaging content ideas that connect with travelers and lifestyle audiences
- Assist with influencer collaborations and user-generated content programs
- Coordinate content calendars for all brands, publishing schedules, and performance reporting
- Help transform product features into compelling consumer stories
- Track and report digital marketing KPIs, building recurring dashboards and insights
- Use data to identify growth opportunities and optimize campaigns
- Monitor customer acquisition, engagement, and revenue trends; translate analytics into actionable recommendations
- Explore and leverage AI-powered marketing tools to improve efficiency, creativity, and customer engagement
- Support automation opportunities including content creation workflows, reporting, customer segmentation, and campaign optimization
- Stay current on emerging digital marketing technologies and best practices
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- 1–3 years of experience in digital marketing, e-commerce, or performance marketing
- Strong understanding of digital marketing fundamentals
- Experience with e-commerce platforms, with Shopify Plus preferred
- Familiarity with Google Analytics, Google Ads, Meta Ads Manager, or similar platforms
- Strong organizational skills and ability to manage multiple projects
- Excellent written and verbal communication skills
- Strong attention to detail and a commitment to high-quality work
Technologies
- Shopify Plus
- Google Analytics
- Google Ads
- Meta Ads Manager
- Klaviyo
- Mailchimp
- Attentive
- Claude
- Gemini
- ChatGPT
Benefits
- 401(k)
- Dental insurance
- Employee discount
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Tuition reimbursement
- Vision insurance
What success looks like
- Improve e-commerce conversion and customer experience
- Support successful product launches and digital campaigns
- Build stronger customer engagement through email and social channels
- Provide actionable insights through analytics and reporting
- Help Ricardo grow its digital presence and inspire more travelers worldwide
Pay
$59,000 - $62,000 per year
Work Location
Algona, WA (onsite)