Sr. Digital Marketing Strategist

Responsibilities

• Develop and implement cross-channel digital marketing strategies aligned with client objectives, spanning social, paid media, influencer partnerships, content, and emerging platforms.
• Collaborate with clients to uncover business goals, audience profiles, and competitive context, tailoring strategies to produce measurable results.
• Work with creative, paid media, analytics, and influencer teams to craft and launch integrated campaigns.
• Turn data and insights into actionable recommendations to optimize campaigns and boost performance.
• Contribute to new business pitches by shaping strategy decks and communicating the agency's digital approach and value proposition.
• Keep pace with evolving digital trends, platform changes, and best practices to propose forward-thinking ideas.
• Track core KPIs and deliver clear reports and insights to both internal teams and clients.
• Foster strong client relationships through clear communication, expectation management, and delivery of strategies that build trust and deliver results.

Requirements

• Bachelor's degree in Marketing, Advertising, Communications, or a related field; certifications such as Google Ads, Meta, HubSpot are a plus.
• 7 to 10 years of experience in digital marketing with a track record of creating and executing multi-channel strategies.
• Strong analytical capabilities and experience using data visualization and reporting tools such as Google Analytics and Data Studio.
• Excellent verbal and written communication and presentation skills, translating complex strategies into clear, actionable plans.
• Growth-oriented, collaborative mindset with a passion for helping clients and teammates succeed.
• Availability to work two days per week from one of the office hubs in San Francisco or New York.

Technologies

• Google Analytics
• Data Studio
• Google Ads
• Meta
• HubSpot

Benefits

• 401(k) with match
• Generous employer contributions toward insurance premiums
• Paid mental health benefits
• Unlimited vacation
• 11 paid holidays plus a paid end-of-year office closure
• Paid short-term disability and extensive parental leave benefits
• Cell phone reimbursement

Why Outcast

• Annual salary range of USD 90,000 - 140,000 DOE
• 401(k) with match
• Generous employer contributions toward insurance premiums
• Paid mental health benefits
• Unlimited vacation
• 11 paid holidays plus a paid end-of-year office closure
• Paid short-term disability and extensive parental leave benefits
• Cell phone reimbursement