Cricut's Digital Marketing team is seeking an Associate Influencer Marketing Manager to build and scale influencer programs with hands-on experience across sourcing, vetting, negotiating, content review, and managing paid usage rights.
Responsibilities
- Lead end-to-end influencer sourcing and screening for TikTok, Instagram, and YouTube, evaluating creators against CPV, engagement rate, audience demographics, content quality, and brand fit.
- Manage outreach and ongoing communications with influencers or their managers from initial contact through content approval and wrap-up, ensuring clarity and professionalism at every stage.
- Negotiate compensation, contracts, usage rights, and exclusivity terms to align with campaign goals and budgets.
- Collaborate with the paid social agency to enable dark posting, ad codes, and the use of influencer content in paid campaigns.
- Provide clear, strategic, and detailed creative feedback to help influencers express Cricut messaging in an authentic and effective way.
- Coordinate with cross-functional teams including PR, social, product marketing, and digital to align influencer efforts with major brand moments and product launches.
- Track influencer performance metrics and assess content effectiveness to inform optimization.
- Administer influencer payments and maintain proper documentation for finance and legal teams.
- Ensure all influencer content complies with FTC guidelines and platform disclosure requirements.
- Foster strong creator relationships to drive loyalty, repeat collaborations, and long-term brand advocacy.
- Stay informed on emerging influencer trends, platform shifts, and new talent to keep programs fresh and innovative.
Requirements
- 2 to 4 years of direct influencer marketing experience, whether in-house or at an agency.
- Proven ability to manage influencer campaigns from outreach through performance reporting.
- Experience vetting influencers using performance data and brand alignment criteria.
- Strong understanding of paid usage rights, dark posting, ad codes, and exclusivity terms in influencer agreements.
- Excellent written and verbal communication skills, with the ability to articulate feedback and campaign expectations clearly.
- Outstanding project management and interpersonal abilities; capable of managing multiple priorities, meeting tight deadlines, and prioritizing in a fast-paced environment.
- Experience handling influencer payments and basic budget tracking.
Company Overview
Cricut makes smart cutting machines that work with an easy-to-use app, a growing library of materials, and crafting essentials to help you design and personalize almost anything. We believe everyone is born creative and celebrate a diverse community of thinkers, doers, makers, and designers. Cricut empowers handmade projects by providing accessible tools, inspiration, and encouragement to take creativity further. When we all make together, we make all things possible.
Role Description
Cricut’s Digital Marketing team seeks a highly organized and strategic Associate Influencer Marketing Manager to drive and grow influencer programs. This role requires hands-on experience across the full lifecycle of influencer campaigns, including sourcing, vetting, negotiating, reviewing content, and managing paid usage rights. You will collaborate across marketing functions to execute campaigns with confidence, creativity, and meticulous attention to detail.
Additional Information
A Quick Note Before You Apply: Cricut is undergoing a dynamic transformation, refining strategy, expanding teams, and raising standards. We seek A-players who thrive in fast-paced environments and turn challenges into momentum.
- You value urgency and action, balancing speed with thoughtful decision-making.
- You hold high personal standards and take ownership of your work.
- You stay focused amid rapid change and prioritize effectively.
- You collaborate well, elevate teammates, and communicate clearly with a low ego and high output.
What to Do Next
- Attach your resume and include links to any portfolio or relevant work.
- Share additional information if you wish to demonstrate your unique strengths; Cricut values individuality, equality, and diversity.
- If you are a Maker or DIY enthusiast, we would love to hear about it when you apply.
Equal Opportunity
Cricut is an equal opportunity employer and makes employment decisions based on merit. We prohibit discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration. All information provided will be kept confidential in accordance with EEO guidelines. Cricut participates in E-Verify.
