E-Commerce Marketing Manager
Job Description
Reach Right LLC offers a hybrid role in Fargo, ND with a clear path to impact. This position centers on owning email and SMS marketing, affiliate and creator programs, organic social content, and marketing operations to drive ecommerce growth. The team supports a strong creator ecosystem, a patented ergonomic tool handle that is sold on Shopify and Amazon, and a fast-growing demand engine that this role helps scale. Competitive benefits include 401(k) matching, health, dental, and vision insurance, paid time off, and a flexible schedule. The base salary ranges from USD 55,000 to 70,000 per year, with opportunities tied to in-house video and editing capabilities.
Responsibilities
- Oversee Email and SMS Omnisend activity, including list growth, welcome and nurture sequences, abandoned cart flows, segmentation, and the promotional calendar.
- Nurture existing affiliates, manage the commission structure, and onboard weekly inbound using the Creator Content Brief.
- Recruit new influencer and creator partners on an ongoing basis.
- Co-manage the SB Mowing partnership, coordinating content collaborations, co-promotions, and revenue attribution.
- Handle payouts and optimize partner performance against tracked revenue.
- Maintain a consistent posting cadence, drive community engagement, and preserve brand voice using a mix of personal footage, contracted videographer work, and cleared SB Mowing clips; lead short-form video if you film and edit yourself.
- Meet or exceed the cadence rate against the monthly plan.
- Oversee product listings, promotions calendar, the marketing inbox, and implement offers for 2-pack and 5-pack bundles, plus the post-purchase upsell on the thank-you page.
- Aim to improve multi-unit order rate from a baseline of 9.8 percent to 15 percent by month six.
Requirements
- Experience managing an email platform (Omnisend, Klaviyo, or Mailchimp).
- Proven ability to run an affiliate or creator program and partnerships (for example, UpPromote on Shopify).
- Experience with organic social content creation and/or video production; ability to film and edit short-form video is a plus.
- Strong written communication skills with the ability to write clearly and quickly.
- Ownership mindset and a scoreboard-driven approach to work.
- Familiarity with the Shopify ecosystem and performance metrics/revenue attribution.
Technologies
- Omnisend
- Klaviyo
- Mailchimp
- Shopify
- UpPromote
Benefits
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
About Reach Right
Reach Right manufactures a patented, USA-made ergonomic handle that clips onto any long-handled tool in 15 seconds to reduce back strain. The product holds a 4.9-star rating, is sold on Shopify and Amazon, and is stocked in 372 Lowe’s stores. The company is backed by one of the largest creator partnerships in the outdoor space, with a rapidly expanding demand engine where this role drives the compounding parts of growth.
Compensation and structure
- Base salary: USD 55,000 to 70,000 per year, depending on experience and in-house video/editing capability.
- Semi-annual cash bonus up to 10 percent of base, tied to performance against defined metrics.
- Health, dental, vision insurance, paid time off, and 401(k) matching; flexible schedule.
- Reports directly to the founder, with a 30-minute weekly check-in and a seat on the Wednesday marketing call starting Day 30.
- 90-day probation window.
- Operates within a ready-to-use system: managed contractors, a live attribution dashboard, and documented playbooks.
Work location
Hybrid remote in Fargo, ND 58102.
How to apply
Submit a resume along with a short written answer (five sentences maximum) detailing what you would do in your first week with a 23,000-person email list that has not previously run campaigns. Applications missing the written answer will not be reviewed. Finalists complete a paid one-page work sample worth $100.